Sales Representative

As a thriving auction company since 1960, Steffes Group, Inc. has been busy selling everything from combines & tractors to tillable farm acreage, hay, and livestock. We also sell an array of assets including construction equipment, large estates, business holdings, and more! From that time forward, the company has experienced a continued growth pattern & an expansion of offered services.

As a Sales Representative at Steffes Group, Inc., you serve as a trusted advisor to sellers and a key driver of company growth. This role is responsible for identifying and securing auction opportunities, managing seller relationships from initial contact through settlement, and collaborating cross-functionally to deliver successful auction outcomes. Sales Representatives are expected to represent Steffes Group with integrity, professionalism, and a strong understanding of the auction process while consistently growing their territory and personal book of business. This is a field-based, relationship-driven sales role, not an inside sales or desk-based position.

DUTIES & RESPONSIBILITIES

Business Development & Territory Growth

• Actively prospect, develop, and maintain a strong network of relationships with farmers, contractors, landowners, bankers, equipment dealers, attorneys, appraisers, crop insurance agents, and other industry professionals
• Proactively generate new auction opportunities through cold calling, in-person visits, referrals, and ongoing market awareness
• Develop and execute a territory strategy focused on long-term growth and sustained seller relationships
• Build, manage, and maintain a healthy pipeline using CRM and pipeline management tools to support sales forecasting and performance

Seller Relationship Management

• Serve as the primary point of contact for sellers throughout the auction lifecycle, from initial conversation through final settlement and beyond
• Educate sellers on Steffes Group’s auction process, timelines, and expectations to ensure clarity and confidence
• Negotiate auction agreements and pricing in alignment with company guidelines and market conditions

Auction Planning & Execution

• Travel to auction sites to evaluate assets and support operations team in taking photos and gathering accurate details for listings
• Partner closely with administrative, marketing, and operations teams to ensure assets are properly described, staged, marketed, and ready for sale day
• Support live and online auction events as needed to ensure smooth, professional auction experience
• Travel extensively within assigned territory to meet sellers, evaluate assets, and support auction execution

Technology, CRM & Sales Process Discipline

• Consistently use company CRM and sales technology tools to track leads, manage opportunities, forecast pipeline activity, and document seller interactions
• Maintain accurate, timely records related to sellers, assets, agreements, and auction details
• Leverage technology and data to prioritize outreach, manage follow-ups, and drive performance

Collaboration & Internal Alignment

• Work closely with other Sales Representatives to share knowledge, assist with overflow auctions, and support team success
• Maintain consistent, proactive communication with internal teams to ensure deadlines, milestones, and expectations are met
• Uphold and model Steffes Group values in all internal and external interactions

PERFORMANCE EXPECTATIONS

• Consistently generate new business and grow personal sales volume year-over-year
• Demonstrate accountability for assigned performance, seller satisfaction, and auction outcomes
• Represent Steffes Group professionally in the community, at industry events, and on auction sites

EDUCATION & EXPERIENCE

• General knowledge of agricultural or construction equipment, land, and/or related assets is required
• Background in agriculture and/or construction, sales, business development, or a related field is strongly preferred
• Previous experience in a relationship-driven, field-based sales role is preferred
• Familiarity with auction processes and procedures is a plus

KNOWLEDGE, SKILLS, & ABILITIES

• Strong relationship-building and interpersonal skills with the ability to earn trust quickly
• Excellent verbal and written communication skills
• Self-motivated with strong time management and organizational abilities
• Ability to manage multiple priorities in a deadline-driven environment
• Sound judgment, integrity, and professionalism in all interactions
• Comfortable with outbound sales activity, including cold calling and in-person prospecting
• Ability to work independently in the field while managing an unstructured schedule

COMPENSATION & BENEFITS

At Steffes Group, Inc., we recognize that our success is driven by our people. We are committed to offering a competitive compensation package that reflects experience and performance.

• Competitive base salary plus commission earning potential
• Company vehicle, tech equipment, and cell phone
• Full benefits package, including 100% company-paid single medical and dental insurance, PTO, 401(k) with company match, life insurance, health savings account with company match, flexible spending account, paid volunteer time, wellness program, employee assistance program, and more
• Full-time position with occasional evenings, weekends – consistent travel as required