Senior Brand Manager

At CRISP & GREEN, we believe in food that fuels—crafted with intention, designed to support how people live, move, and feel every day. As we continue to grow, we’re looking for a Senior Brand Manager to lead the development and execution of our brand strategy across campaigns, content, and consumer touchpoints. This role will also oversee brand management for PURALIMA, ensuring a cohesive yet distinct identity for this brand. This role is ideal for someone who combines strategic thinking, creative instinct, and strong executional leadership with a passion for building premium, wellness-driven brands.

Position Overview

The Senior Brand Manager will be responsible for owning and elevating the CRISP & GREEN and PURALIMA brands, ensuring consistency, clarity, and impact across all consumer touchpoints. This individual will lead campaign development, creative direction, and brand storytelling, while partnering cross-functionally to drive business results across product launches, brand initiatives, and ongoing marketing efforts. This role operates at both a strategic and hands-on level, guiding the work while stepping in to execute at key moments that define the brand.

Brand Strategy & Campaign Leadership

• Own the development and execution of integrated marketing campaigns across digital, social, in-store, and local channels
• Translate brand positioning into clear, compelling campaign concepts and messaging frameworks
• Lead planning for menu launches, seasonal initiatives, and brand moments
• Lead storytelling for the brand across consumer touchpoints, bringing the brand to life in creative and engaging ways.

Creative Direction & Content Leadership

• Define and uphold the visual and editorial standards across both brands
• Lead creative direction for photoshoots and content capture, including shot lists, styling, and asset needs
• Support asset pitching to leadership for approval and ensure all creative outputs meet brand standards
• Own the creative pipeline in partnership with the Graphic Designer

Copywriting & Brand Voice

• Maintain brand standards outlined in the brand book, ensuring all copy is on-brand, relevant, and consistently applied
• Write and refine campaign messaging, headlines, and key brand moments
• Develop copy for use across email, social, in-store, and digital touchpoints

Social Media Strategy & Digital Content

• Establish content pillars, storytelling frameworks, and series concepts
• Partner with the Social Media Specialist to guide execution and ensure alignment with brand standards
• Lead development of campaign-driven social content and influencer integrations
• Partner with Graphic Designer on email creative and copywriting
• Own the email content calendar, back-end builds and execution in Punchh
• Own website asset changes in Wordpress to support campaigns as necessary
• Analyze performance and optimize content strategy to drive engagement and brand growth

Influencer & Partnership Strategy

• Support the influencer and partnership strategy for C&G
• Create influencer briefs to support brand campaigns and launches
• Identify creators and collaborators aligned with the brand’s positioning
• Shape campaign concepts and content expectations for partnerships

Cross-Functional Leadership

• Partner closely with operations, culinary, digital, and leadership teams to align on initiatives
• Lead cross-functional planning and execution, ensuring timelines and deliverables are met
• Act as a key decision-maker, balancing brand integrity with business objectives

Vendor & Agency Management

• Manage relationships with creative, production, and print vendors
• Ensure quality, efficiency, and alignment with brand standards
• Oversee project scopes and deliverables while maintaining a high standard of execution

Requirements

• 6 years of experience in brand management, marketing, or related roles
• Experience in QSR, wellness, fitness or lifestyle brands strongly preferred
• Proven ability to lead integrated campaigns and brand initiatives
• Strong creative instinct and visual taste level
• Exceptional copywriting and storytelling skills
• Experience managing cross-functional teams and external partners
• Ability to balance strategic thinking with hands-on execution
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment

The Ideal Candidate

• Thinks like a brand owner, not just a marketer
• Brings both creative vision and operational discipline
• Is as comfortable on set at a shoot as they are building a campaign strategy
• Can manage multiple brands while maintaining clarity, focus, and differentiation
• Understands how brands build community, creating an identity that consumers connect with and want to be part of, not just buy from.
• Must be willing to travel and work Saturdays as needed