What are the responsibilities and job description for the VP of Sales position at Steel Partners?
JOB SPECIFICATION
Position Profile
Vice President of Sales
PRIVATE & CONFIDENTIAL
COMPANY DESCRIPTION:
Steel Partners Holdings L.P. (NYSE: SPLP) is a publicly traded, diversified global holding company with operations across industrial products, energy, defense, banking, insurance, food services, and lifestyle industries. With approximately $3.4 billion in revenue and over 13,000 employees across 18 countries, Steel Partners is committed to long-term value creation through operational excellence and strategic transformation—what we call “The Steel Way.”
HandyTube, LLC, a Steel Partners company based in Camden, Delaware, is a leading manufacturer of seamless specialty tubing. Known for precision, quality, and innovation, HandyTube delivers highly engineered solutions for demanding applications across industries such as aerospace, life sciences, semiconductor, and energy. The company specializes in made-to-order stainless steel and specialty alloy tubing, supporting customers from concept through full-scale production.
To find out more about HandyTube, please visit www.handytube.com.
THE REPORTING STRUCTURE:
The Vice President of Sales is a key member of the executive leadership team, responsible for developing and executing the company’s commercial strategy to drive sustainable revenue growth and market expansion. The VP of Sales will align commercial strategy with operational capabilities to enhance market position, profitability, and customer engagement.
This role reports directly to the President and leads Business Development and Inside Sales functions.
KEY RESPONSIBILITIES:
Strategic Leadership:
- Develop and execute a multi-market commercial strategy aligned with growth and profitability objectives
- Identify and prioritize opportunities across aerospace, life sciences, semiconductor, and energy sectors.
- Drive market expansion, diversification, and entry into new applications and geographies
- Partner with executive leadership on long-term planning, forecasting, and strategic initiatives
- Apply strong commercial acumen to optimize EBITDA and free cash flow
- Leverage 80/20 principles and lean methodologies to focus on high-value customers and product
Sales Leadership
- Lead and develop a high-performing, technically proficient sales organization
- Drive team selling strategies aligned to complex engineered solutions
- Oversee forecasting, pipeline management, and contract negotiations
- Establish and execute pricing strategies aligned with market dynamics and margin targets
- Present commercial strategy, performance, and market insights to executive leadership and key stakeholders
- Develop KPIs and dashboards to track leading and lagging indicators of performance
- Lead the development of commercial excellence, including Salesforce CRM optimization and standardized sales processes
Market Development
- Guide brand positioning and go-to-market strategies within targeted industries
- Support development of technical content, campaigns, and industry engagement
- Strengthen presence across key channels to enhance visibility and demand generation
Revenue Growth and Performance
- Own and deliver on revenue and growth targets
- Utilize data, analytics, and customer insights to refine strategy and improve performance
- Monitor market trends and competitive dynamics to inform decision-making
- Identify strategic partnerships, alliances, or channel opportunities to accelerate growth
Cross Functional Collaboration
- Partner closely with engineering, operations, and quality teams to align customer needs with manufacturing capabilities
- Support new product development and innovation initiatives
- Lead cross-functional efforts for bids, proposals, and program launches
- Foster a culture of accountability, continuous improvement, and customer focus
- Champion a culture of safety as the organization’s top priority
CANDIDATE PROFILE
Education:
- Bachelor’s degree in Business, Engineering, or related field (
- MBA preferred
Experience & Expertise
- 15 years of progressive leadership experience in sales, product management, or commercial roles within a manufacturing environment
- Proven success driving growth in custom-engineered or highly technical product markets
- Strong business and financial acumen, with the ability to translate strategy into results
- Experience in regulated industries (e.g., aerospace, life sciences, semiconductor, energy) strongly preferred
- Familiarity with lean principles and 80/20 methodologies is a plus
Leadership & Personal Attributes
- Strategic, results-oriented leader with a clear sense of direction
- Entrepreneurial mindset with a bias for action
- High integrity and accountability
- Strong analytical and data-driven decision-making capabilities
- Effective communicator with executive presence and credibility
- Collaborative, hands-on leader with a player-coach mentality
- Committed to continuous improvement (Kaizen mindset)