Social Media Specialist

Steamboat Ski Resort is hiring for a coveted Social Media Specialist position. We’re looking for candidates who love the outdoors as much as we do, appreciate deep Champagne Powder® snow dumps and want to share the magic of Steamboat and shout these stories from the mountaintops. The ideal candidate will be energetic, creative, on top of industry trends, an experienced skier or rider, extroverted and ready to engage with staff, guests and online audiences, and passionate about living the Steamboat Dream. The Social Media Specialist plays a vital role in communicating the resorts operational, brand and community messaging by working closely with all departments, and the right candidate understands the resort brand and voice but isn’t afraid to be an industry leader. This job is based in Steamboat Springs, Colorado and does require being onsite. While the resort is open, this role will work Tuesday – Saturday and will require early hour attention during storms.

An attached PDF or Word document of your resume is required with online application.

ESSENTIAL DUTIES

• Manage resort brand awareness online
• Develop and coordinate social media strategy; planning, writing, and publishing on all social media platforms
• Coordinate content creation efforts by developing high-quality, social-first content tailored to various social media platforms, ensuring alignment with Steamboat’s brand voice, marketing objectives and business unit needs 
• Must be ready to work sixth and seventh day of the work week and early and late shifts when necessary and attend Steamboat hosted events, conferences, and summits
• Align paid and organic social content, ensuring brand voice and messaging is executed
• Become an industry expert in all social media trends, outdoor industry/ski industry social media and content ideas to provide feedback and influence social outcomes
• Identify ROI opportunities for social media and support resort strategies to drive online revenue/advance purchase
• Coordinate and oversee content crew team members to produce, label, upload and utilize high quality photo, video, written pieces for social media and web channels to track deliverables for reporting and managing purposes
• Create and update resort social media brand guidelines, media playbooks and develop influencer/brand advocate directory
• Coordinate with Athlete manager to capitalize on Olympians/resort athletes as online ambassadors
• Coordinate with guest service teams while monitoring social media inboxes and public pages to provide high touch, on-brand customer service responses and share insights with management to create a more positive guest experience
• Assess guest experience to understand trending conversations, including but not limited to high volume feedback during key sales and operational periods, identify negative trends impacting guest services
• Compile trend and social channel performance reports to evaluate content that resonates with our audiences and aligns with our brand and strategy. Compile campaign resorting as needed with insights around department and resort KPIs and potential ROI
• Assist on influencer/brand advocate hosting responsibilities including identifying/pitching hosting opportunities, responding to hosting requests, working with contracts for hosting opportunities, planning, and finalizing hosting itineraries, onsite hosting duties and follow up reporting (including identifying ROI opportunities)
• Collaborate with Alterra Mountain Company to create social channel audits in relation to overall performance, compliance with AMC partner contracts and Ikon. Become familiar with Ikon brand guidelines
• Compliance with all company policies and procedures as well as any regulatory requirements
• Other duties as assigned

REQUIRED QUALIFICATIONS

• Paid experience within social media, communications, content management required
• Degree in Digital Communications, Social Media, and/or Communications preferred
• Ability to manage different personalities and expectations of SSRC departments and staff, influencers and guests
• Skill to creatively share the Steamboat Dream via social platforms
• Knowledge of social tracking and auditing required
• Proficiency in key social platforms (including but not limited to) Sprout Social, Airtable, ClickUp, Adobe Analytics, CapCut, Canva, and Adobe Creative Suite
• Proficiency in editing tools, Adobe Suite, Basic Photoshop and InDesign skills preferred
• Ability to keep cool during crisis situations, critical timeframes and fast-changing situations
• Flexibility to work outside traditional business hours (including evenings, weekends and holidays)
• Creative writing, photography and videography experience preferred
• Skiing/Riding at minimum of intermediate level required
• Ability to manage multiple tasks/projects simultaneously
• Drive to produce creative, innovative and interesting content
• 2 years of previous work history/education required
• Communicate clearly in English, both verbal / non-verbal, and written
• Interact and maintain positive relationships with guests, co-workers and management consistent with Steamboat Ski and Resort Company’s Service Excellence standards
• Must have valid driver’s license without limitations or restrictions and meet company’s insurability standards

EDUCATION REQUIREMENTS

• High school diploma or GED equivalent, bachelors preferred

The base salary range below represents the low and high end of the Steamboat Ski and Resort Corporation salary range for this position. Actual salaries will vary and may be above or below the range based on a range of factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Steamboat Ski and Resort Corporation total compensation package for employees. Other rewards may include short-term and long-term incentives.

Steamboat area base hourly pay range: $24.00- $28.00 per hour

PHYSICAL REQUIREMENTS

• Must be at least 18 years of age
• Communicate clearly in English, both verbal / non-verbal, and written
• Must be able to ski and ride at an intermediate ability or above
• Able to work in a variety of conditions, including outdoor and variable weather
• Must be able to carry video/photo equipment up to approx.. 30 pounds while skiing and riding

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery.

WORKING CONDITIONS

Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions.

Hazardous Materials/Noise: The noise level in the work place is usually moderate.