Influencer & Partnership Specialist

Stateside Brands is a rapidly growing spirits company dedicated to crafting premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Vodka, and Stateside Vodka Sodas. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Job Summary

Reporting to the Social Media Manager, the Influencer & Partnership Specialist will lead the execution and optimization of influencer and partnership initiatives across all Stateside brands. This role will own end-to-end campaign management—from sourcing and outreach to execution and performance tracking—while supporting cross-departmental efforts that drive brand visibility and consumer engagement. The ideal candidate brings a strong understanding of the influencer landscape, a creative and collaborative mindset, and the ability to build meaningful relationships that help us win key markets, amplify brand awareness, and grow our community.

Key Responsibilities

• Identify, research, and qualify influencers, creators, and potential social media partners aligned with brand goals.
• Manage all influencer and partnership campaigns from outreach through post-campaign reporting.
• Develop and refine influencer strategies that support brand growth and market priorities.
• Negotiate fees, deliverables, and usage rights while maximizing impact within allocated budget.
• Brief influencers and partners to ensure clear expectations, brand alignment, and flawless execution.
• Track campaign performance using analytics and report on insights, KPIs, and optimization opportunities.
• Ensure compliance with legal, platform, and brand standards—including FTC and industry guidelines.
• Generate fresh, creative campaign ideas that push the brand forward and resonate with target audiences.
• Support cross-functional initiatives by collaborating with brand, sales, events, and E-commerce teams.
• Execute giveaway programs to drive engagement and visibility around our sports partnerships and event activations.
• Provide partners and sponsored events with on-brand social assets, messaging, and guidance to ensure consistent, high-impact content.
  
  

Required Qualifications

• 3 years of experience in influencer marketing, partnerships, or a related marketing role.
• Strong understanding of the influencer and social media landscape, including platforms and best practices.
• Comfortable working in Meta and TikTok Ads Manager.
• Experience analyzing performance metrics and translating data into actionable insights.
• Creative thinker with the ability to collaborate on compelling content and campaign concepts.
• Excellent written and verbal communication skills with strong relationship-building abilities.
• Knowledge of emerging trends, talent categories, and evolving standards in influencer marketing.
• Highly organized with strong time-management skills and exceptional attention to detail.
• Passion for social media, creators, and staying ahead of cultural and digital trends.
• Full-time role based at our Headquarters in Greater Philadelphia.
• Military experience is a plus.
  
  

Compensation

• Estimated Base Salary Range: $70,000-$75,000 USD.
• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.
  
  

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.