Content Strategist (CC5)

Description

The Department of Revenue is seeking a creative Content Strategist to elevate its voice and align communication across all platforms. Our agency serves a wide range of customers — including businesses, taxpayers, legislators, the public, and our own internal teams. We understand and value the power of well-crafted content.

In this role, you’ll lead the development and implementation of content strategies that align with agency priorities and initiatives. From building editorial calendars and overseeing digital campaigns to guiding the agency’s brand voice and messaging, you’ll ensure our communications are aligned, tailored for the right audience, and maximizing platform benefits.

If you’re a strategic thinker with a strong grasp of digital communication trends and a passion for storytelling and serving others, we invite you to help define how Revenue speaks to the world—and to itself.

The Department of Revenue is a dynamic learning organization where you will experience a remarkable work-life balance, with amazing leadership and talented co-workers ready and focused on achieving the agency's goals. Our agency values diverse perspectives and life experiences. We employ and serve people of all backgrounds including people of color, immigrants, refugees, LGBTQ , people of all abilities, and veterans. This unique culture of respect promotes a professional environment of cohesive groups maximizing potential through opportunity.

Flexibility and Location

We value work-life balance and offer the convenience of remote work with in-person collaboration opportunities. This is a telework eligible position available, initially two in-office days a week are anticipated upon hire. Attending events, meetings, trainings, or working in the office is scheduled in advance at our office in Tumwater, WA.

In addition to the great coworkers and atmosphere, Revenue offers a generous benefits package that includes defined benefit retirement plans; health, dental and vision coverage; and deferred compensation plans. As a public service employee, you may also be eligible for student loan forgiveness.

Visit these links to watch our recruitment video to find out more about our agency and see what our employees say about why Revenue is a great place to work.

We invite you to review the opportunity details below and forward this message to others you feel may be qualified.

Duties

This position serves in our Customer Experience and Communications division as both a content creator/storyteller and strategist through Revenue’s digital platforms. This role is responsible for planning, organizing, and controlling the agency’s creative materials content strategy, digital campaigns, and branding to support executive, legislative, and agency goals. The Content Strategist will also provide ongoing content support and development of Revenue’s intranet, public-facing websites and other digital media platforms.

Responsibilities for this position include:

• Development of agencywide creative projects, editorial calendar and related strategy.
• Development of public relations strategies and public awareness campaigns for agency divisions, programs, and work units.
• Providing support and advice to the Executive Leadership Team on issues and policies while maintaining productive working relationships with assistant directors, supervisors, managers, and front-line staff.

In this role, you will work directly with news media organizations and serve as a spokesperson on relevant topics and support internal communication efforts to promote our mission, vision, agency culture, as well as agency initiatives to educate and engage our employees.

This position is a new role for Revenue and will supervise three staff.

Qualifications

We're looking for candidates with demonstrated competencies developing creative materials, content strategy, digital campaigns, branding, and marketing efforts.

Any combination of education and experience that meets the knowledge, skills, abilities and behaviors (KSAB’s) listed below. Typical ways KSAB’s are obtained but are not limited to, are relevant degrees, training, coursework and work experience relevant to the assignment.

Strategic Thinking

• Development of comprehensive editorial calendar that strategically aligns all communication efforts across divisions, ensuring timely and coordinated messaging in support of the agency’s goals.
• Evaluation of the audience and message of an initiative to strategically choose a mix of communication channels including social media, email, and video to maximize reach and impact.

Writing and Editing

• Writes detailed educational articles, tailoring content to the knowledge level and interests of external and internal audiences.
• Interviews subject matter experts and crafts compelling articles that highlights internal innovations, ensuring they meet editorial standards and are relevant to the appropriate audience.

Project Management

• Coordinates with stakeholders to define timelines, delegate tasks, and monitor progress for a new program rollout, ensuring all messaging is expertly coordinated on schedule and within scope.
• Plans engagement campaigns, manages deadlines for content creation, and coordinates with various divisions on events and communications.

Advisory & Consultation Skills

• Provides leadership with strategic insights about content gaps and offers actionable recommendations to improve alignment with agency objectives.
• Identifies low employee engagement metrics and advises leadership on communication improvements to increase staff awareness and participation.

Decision Making

• Decides how to best allocate writing and creative assignments to team members, ensuring workload balance and alignment with strategic priorities.

Public Relations and Media Knowledge

• Leverages understanding of mass media capabilities and audience needs to select the most impactful mix of channels (e.g., press releases, social media, newsletters) for a public awareness campaign.
• Applies knowledge of state government structure and agency functions to ensure messaging is aligned with internal initiatives and accurately reflects the agency’s mission when shared with external audiences.
• Uses proven public information techniques to develop engaging crisis communication materials that educate staff on emergency response procedures and measure effectiveness through post-campaign feedback and metrics.

Creative Media Skills

• Incorporates graphic design and video content into the editorial calendar, ensuring visual elements align with messaging goals and enhance audience engagement.
• Uses experience with social media platforms to recommend visually engaging formats such as reels or infographics to improve campaign performance and reach target audiences.
• Creates short internal videos recognizing employee achievements, using principles of effective visual storytelling to boost morale and engagement across the agency.

Crisis Communication Management

• Using an emergency notification system to issue real-time alerts during a power outage, ensuring clear, accurate instructions reach all staff members quickly.
• Leading the messaging effort during a statewide emergency, drafting and distributing timely updates that guide employees and stakeholders on safety measures and agency operations.

Preferred Qualifications:

Skills: user-centered design principles; Plain Language writing techniques; editorial management; methods for determining need for public information/education and evaluating the effectiveness of public relations programs.

The incumbent will be motivated, ethical, and have the experience, skills, and abilities to:

• Work cooperatively and effectively within a team environment
• Effectively communicate with individuals at all levels of the organization
• Provide leadership and commitment to support continuous improvement of operations

Bachelor's degree in English, communications, journalism, humanities, public relations, or related field and four years of writing/editing/public relations experience; or equivalent education/experience.

Bilingual or multilingual preferred but not required.

To be considered:

• Please complete/update your online profile.
• Attach a resume.
• Attach two work samples demonstrating your experience as a writer and creating/managing communications efforts.
• Optional: cover letter

• Note - Incomplete applications or applications missing requested documents may result in disqualification.

Supplemental Information

The Human Resources Division may use referrals from this recruitment to help fill future similar vacancies for six months.

Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.

The Department of Revenue is proud to be an equal opportunity employer. We embrace diversity and offer a respectful, inclusive culture for people with disabilities, as well as members of all protected groups and statuses. We encourage you to apply.

If you need help during the application process, please call the Human Resources Office at 360-704-5731. Applicants who are deaf or hard of hearing may call through the Washington Relay Service by dialing 7-1-1 or 1-800-833-6388.