Graduate Admissions and Social Media Coordinator

Job Responsibilities

The Graduate Admissions and Social Media Coordinator supports recruitment, admissions and enrollment for the Department of Social Work graduate programs and serves as the primary point of contact for prospective students. This role also manages the department’s social media presence, creating and curating content to promote programs, events and continuing education in alignment with the department’s mission, branding and enrollment goals.

• Develops and implements strategies to increase diversity, equity and inclusion in applicant outreach and admissions practices.
• Coordinates all aspects of the graduate admissions process, including application management, admissions communication and data tracking.
• Coordinates new student orientation.
• Maintains accurate records of applicant data, enrollment trends and reporting for accreditation and program assessment.
• Organizes and participates in recruitment events, such as open houses, graduate fairs, information sessions and webinars.
• Assigns advisors for new graduate students.
• Interfaces with department and campus partners regarding graduate recruitment and admissions processes. Develops, implements and manages social media content calendar across platforms (e.g., Facebook, Instagram, LinkedIn, X/Twitter, TikTok).
• Creates engaging content with posts, graphics, short videos and stories tailored to each platform’s audience.
• Collaborates with faculty to promote initiatives and student success stories.
• Stays current on social media trends, best practices and emerging platforms to enhance engagement.
• Ensures accessibility and inclusivity in all online communications.
  
  

Minimum And Additional Requirements

• Bachelor’s degree.
• Two or more years of professional administrative experience.
• Experience managing organizational social media accounts.
• Marketing experience preferred.
• Experience working with diverse populations.
  
  

Preferred Qualifications

• Knowledge of Winthrop University’s Social Work programs or the ability and willingness to learn.
• Effective oral and written communication skills, including the ability to create interesting, catchy promotional/informational materials for diverse audiences and across multiple platforms.
• Ability to make presentations at various events, including information sessions, webinars and graduate fairs.
• Sufficient technical skill to master required software and applications.
• Effective interpersonal skills and the ability to establish and maintain effective working relationships with faculty, staff and students.
• Exceptional customer service skills.
• Ability to work on a variety of projects simultaneously with frequent interruptions while maintaining accuracy and adhering to deadlines.
• Ability to work independently.
  
  

Additional Comments

Salary/Hours: 15 hours per week; M-F, 8:30 a.m. to 11:30 a.m.

S UPPLEMENTAL QUESTIONS ARE

CONSIDERED PART OF YOUR OFFICIAL APPLICATION. PLEASE COMPLETE THE STATE

APPLICATION TO INCLUDE ALL CURRENT AND PREVIOUS WORK HISTORY AND EDUCATION. A

RESUME WILL NOT BE ACCEPTED OR REVIEWED TO DETERMINE IF AN APPLICANT HAS MET THE

QUALIFICATIONS FOR THE POSITION.*