Demo

Public Information Specialist 2 (Digital Content) - New York City - Manhattan

State of New York
York, NY Full Time
POSTED ON 7/20/2026
AVAILABLE BEFORE 9/19/2026
The New York State Department of Labor’s Communications team is looking for a Public Information Specialist 2 (Digital Content) who has experience interacting with the news media, has exceptional writing and proofreading skills, and can simultaneously manage several projects on tight deadlines. The ideal candidate has experience with crisis communications and brand management, identifying opportunities for organizational amplification, and thrives under pressure.
If you have experience working with the news media and strong writing skills, creative ideas, and a passion to help New Yorkers, we want to talk to you.

Standard Duties:
• In coordination with the communications management team, respond to media inquiries and protect the DOL brand.
• Write impactful news releases, speeches, and talking points as assigned.
• Identify opportunities to amplify the DOL brand.
• Pitch story ideas to news outlets.
• Help manage news conferences and other live events across NYS.
• Develop and maintain solid relationships with news outlets.

Qualifications:

Seven years of experience* in public relations, social media, and digital communications.

*Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, of experience respectively;

OR one year of experience as a Public Information Specialist 1 (Digital Content).

Preferred Qualifications:
• Ability to initiate and maintain relationships across a diverse set of stakeholders.
• Experience working with local and national media outlets.
• Proven work experience developing and delivering informative, well-written messaging.
• Excellent creative and institutional writing skills for news releases, video scripts, and executive speeches.
• Strong organizational skills and the ability to prioritize a busy workload to meet tight deadlines.
• Exceptional customer service skills.
• NYS government experience a plus.

Salary.com Estimation for Public Information Specialist 2 (Digital Content) - New York City - Manhattan in York, NY
$78,055 to $99,395
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