What are the responsibilities and job description for the CHIEF MARKETING OFFICER - UNCLASSIFIED position at State of Nevada?
***THIS RECRUITMENT MAY CLOSE WITHOUT FURTHER NOTICE DEPENDING ON THE NUMBER OF APPLICATIONS RECEIVED. APPLICANTS ARE ENCOURAGED TO APPLY AS SOON AS POSSIBLE***
Job Summary
The Chief Marketing Officer serves as a senior executive leader responsible for setting and managing the strategic vision, direction, and execution of Travel Nevada’s marketing efforts. The role provides leadership over brand strategy, advertising, content, digital platforms, media investment, and agency management while ensuring alignment across domestic, in-state, industry, and international initiatives. The CMO oversees staff, budgets, performance measurement, and marketing-related contracts, and regularly reports to executive leadership and the Nevada Commission on Tourism.
Essential Qualifications
• Bachelor’s degree in marketing, communications, business, or a related field
• Senior-level leadership experience in marketing or destination marketing
• Demonstrated experience managing large budgets, agencies, and cross-functional teams
• Proven ability to develop and execute integrated marketing strategies
• Experience presenting to executive leadership or governing boards
Job Duties
The ideal candidate is a strategic, collaborative, and forward-thinking marketing executive with strong leadership presence and sound judgment. They bring a balance of creative vision and data-driven decision-making, demonstrate fiscal responsibility, and communicate effectively with internal teams, agency partners, and public-sector stakeholders. Experience working within complex organizations and navigating public accountability is essential.
Knowledge, Skills, and Abilities
• Executive leadership
• Brand strategy & stewardship
• Integrated marketing & advertising
• Media planning & buying oversight
• Digital strategy & analytics
• Budget management
• Public-sector governance experience
The State of Nevada is an equal opportunity employer dedicated to building diverse, inclusive, and innovative work environments with employees who reflect our communities and enthusiastically serve them. All applicants are considered without regard to race, color, national origin, religion or belief, age, disability, sex, sexual orientation, gender identity or expression, pregnancy, domestic partnership, genetic information (GINA), or compensation and/or wages.
Please send direct Inquiries or correspondence to the recruiter listed on this announcement.
Benefits include:
Additional benefits may apply to employees covered under a Collective Bargaining Agreement (CBA), depending on their designated bargaining unit. For more information, visit the Labor Relations Unit (LRU) .
For more details about your rights and responsibilities as a State of Nevada employee, please review the State of Nevada Employee Handbook (PDF) .
*** State Holidays The holiday schedule for State employees is established by the Legislature.
The following are legal holidays:
January 1.............................................. New Year's Day
Third Monday in January.................. Martin Luther King, Jr.'s Birthday
Third Monday in February................ Washington’s Birthday
Last Monday in May........................... Memorial Day
June 19................................................ Juneteenth Day
July 4.................................................... Independence Day
First Monday in September.............. Labor Day
Last Friday in October....................... Nevada Day
November 11........................................ Veterans' Day
Fourth Thursday in November........ Thanksgiving Day
Friday following the Fourth Thursday in November...................... Family Day
December 25........................................ Christmas Day
When January 1, June 19, July 4, November 11, or December 25 falls on a Saturday, the preceding Friday is the observed legal holiday. If these days fall on Sunday, the following Monday is the observed holiday. Eligibility for holiday pay is covered by the provisions of NAC 284.255
Closing Date/Time: Continuous
Job Summary
The Chief Marketing Officer serves as a senior executive leader responsible for setting and managing the strategic vision, direction, and execution of Travel Nevada’s marketing efforts. The role provides leadership over brand strategy, advertising, content, digital platforms, media investment, and agency management while ensuring alignment across domestic, in-state, industry, and international initiatives. The CMO oversees staff, budgets, performance measurement, and marketing-related contracts, and regularly reports to executive leadership and the Nevada Commission on Tourism.
Essential Qualifications
• Bachelor’s degree in marketing, communications, business, or a related field
• Senior-level leadership experience in marketing or destination marketing
• Demonstrated experience managing large budgets, agencies, and cross-functional teams
• Proven ability to develop and execute integrated marketing strategies
• Experience presenting to executive leadership or governing boards
Job Duties
The ideal candidate is a strategic, collaborative, and forward-thinking marketing executive with strong leadership presence and sound judgment. They bring a balance of creative vision and data-driven decision-making, demonstrate fiscal responsibility, and communicate effectively with internal teams, agency partners, and public-sector stakeholders. Experience working within complex organizations and navigating public accountability is essential.
Knowledge, Skills, and Abilities
• Executive leadership
• Brand strategy & stewardship
• Integrated marketing & advertising
• Media planning & buying oversight
• Digital strategy & analytics
• Budget management
• Public-sector governance experience
The State of Nevada is an equal opportunity employer dedicated to building diverse, inclusive, and innovative work environments with employees who reflect our communities and enthusiastically serve them. All applicants are considered without regard to race, color, national origin, religion or belief, age, disability, sex, sexual orientation, gender identity or expression, pregnancy, domestic partnership, genetic information (GINA), or compensation and/or wages.
Please send direct Inquiries or correspondence to the recruiter listed on this announcement.
Benefits include:
- Health Insurance: Medical, dental, life, and disability insurance programs for employees and their dependents/family are offered through the Public Employees’ Benefits Program (PEBP) .
- Vacation: Accrual of three weeks of annual leave each year.
- Sick Leave: Accrual of three weeks of sick leave each year.
- Holidays: 12 paid holidays per year.
- Retirement: Participation in the Nevada Public Employees Retirement System (PERS) . Employees do not contribute to Social Security but will contribute to PERS if their position is at 50% or more full-time equivalency. For more information on how PERS service may impact Social Security benefits, visit the SSA publication .
- Deferred Compensation: The State offers a voluntary Deferred Compensation Program .
- No Nevada state income tax.
- Public Service Loan Forgiveness: Eligible due to public sector employment.
- Longevity Payments Eligibility: Employees who have received a performance rating of “standard” or better and have completed eight (8) or more years of continuous service are eligible for longevity pay.
Additional benefits may apply to employees covered under a Collective Bargaining Agreement (CBA), depending on their designated bargaining unit. For more information, visit the Labor Relations Unit (LRU) .
For more details about your rights and responsibilities as a State of Nevada employee, please review the State of Nevada Employee Handbook (PDF) .
*** State Holidays The holiday schedule for State employees is established by the Legislature.
The following are legal holidays:
January 1.............................................. New Year's Day
Third Monday in January.................. Martin Luther King, Jr.'s Birthday
Third Monday in February................ Washington’s Birthday
Last Monday in May........................... Memorial Day
June 19................................................ Juneteenth Day
July 4.................................................... Independence Day
First Monday in September.............. Labor Day
Last Friday in October....................... Nevada Day
November 11........................................ Veterans' Day
Fourth Thursday in November........ Thanksgiving Day
Friday following the Fourth Thursday in November...................... Family Day
December 25........................................ Christmas Day
When January 1, June 19, July 4, November 11, or December 25 falls on a Saturday, the preceding Friday is the observed legal holiday. If these days fall on Sunday, the following Monday is the observed holiday. Eligibility for holiday pay is covered by the provisions of NAC 284.255
Closing Date/Time: Continuous