What are the responsibilities and job description for the Marketing Manager position at State of Iowa - Executive Branch?
Job Description
From small towns to signature attractions, Iowa has a story worth telling. The Marketing Manager helps bring that story to life through dynamic tourism marketing initiatives that support the Iowa Economic Development Authority’s mission to make Iowa the choice for people and business.
This hands-on role manages marketing programs, fosters partner relationships, and creates engaging content to support Iowa’s tourism and economic development goals through strategic marketing, storytelling, and collaboration.
About Us
The Iowa Economic Development Authority is dedicated to making Iowa the choice for people and business by building partnerships, leveraging resources, and strengthening economic and community vitality. IEDA administers several state and federal programs focused on business and community development to reach its goals of assisting individuals, communities, and businesses. Whether it is an enterprise or start up, a rural community seeking to preserve its history and highlight its arts and culture, or a community recovering from a disaster, IEDA creates opportunities for Iowans to thrive.
About This Opportunity
The Marketing Manager supports IEDA’s mission to make Iowa the choice for people and business by delivering strategic tourism marketing initiatives that promote the state as a compelling destination to visit, live, and work. This role is responsible for executing marketing programs, building strong partnerships, and telling Iowa’s story through engaging media content.
Key Responsibilities Include
Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners.
Mission Driven - We place Iowans at the heart of everything we do.
New to the area or looking to relocate to Iowa? Visit ThisIsIowa.com to see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access to entertainment , opportunities for career growth and unrivaled access to outdoor adventures .
Benefits
As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes:
The Iowa Economic Development Authority is an EEO/AA Employer
This is a non-merit position, candidates must follow the instructions in the "To Apply" section. Positions in this class are exempt from the screening and referral requirements of the Iowa Department of Administrative Services - Human Resources Enterprise.
E-Verify and Right to Work
The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federalRight to Worklaws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit www.e-verify.gov.
Minimum Qualification Requirements
Graduation from an accredited four-year college or university with a degree in public relations, business, journalism, marketing, or a closely related field and experience equal to two years of full-time work planning and developing content for media dissemination;
OR
A total of six years of education and/or full-time experience, where 30 semester hours of accredited college or university coursework in a related field equals one year of full-time experience.
From small towns to signature attractions, Iowa has a story worth telling. The Marketing Manager helps bring that story to life through dynamic tourism marketing initiatives that support the Iowa Economic Development Authority’s mission to make Iowa the choice for people and business.
This hands-on role manages marketing programs, fosters partner relationships, and creates engaging content to support Iowa’s tourism and economic development goals through strategic marketing, storytelling, and collaboration.
About Us
The Iowa Economic Development Authority is dedicated to making Iowa the choice for people and business by building partnerships, leveraging resources, and strengthening economic and community vitality. IEDA administers several state and federal programs focused on business and community development to reach its goals of assisting individuals, communities, and businesses. Whether it is an enterprise or start up, a rural community seeking to preserve its history and highlight its arts and culture, or a community recovering from a disaster, IEDA creates opportunities for Iowans to thrive.
About This Opportunity
The Marketing Manager supports IEDA’s mission to make Iowa the choice for people and business by delivering strategic tourism marketing initiatives that promote the state as a compelling destination to visit, live, and work. This role is responsible for executing marketing programs, building strong partnerships, and telling Iowa’s story through engaging media content.
Key Responsibilities Include
- Managing tourism marketing programs by coordinating partner-based initiatives, overseeing timelines and deliverables, and supporting program evaluation and improvement.
- Executing marketing campaigns and projects, serving as a project manager for assigned initiatives such as digital campaigns and publications, while coordinating vendors, partners, and internal teams.
- Developing compelling content by writing and editing marketing materials across platforms and traveling throughout Iowa to capture stories and promote tourism assets.
- Experience working with tourism, destination marketing, or economic development initiatives.
- Proven ability to build and maintain relationships with partners, vendors, and stakeholders.
- Excellent written and verbal communication skills, including experience developing marketing or media-focused content.
- Dedication to uphold our core values:
Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners.
Mission Driven - We place Iowans at the heart of everything we do.
New to the area or looking to relocate to Iowa? Visit ThisIsIowa.com to see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access to entertainment , opportunities for career growth and unrivaled access to outdoor adventures .
Benefits
As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes:
- Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
- Great Benefits: Excellent Health, Dental, and Vision Insurance options.
- Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
- Flexibility: Flexible Spending Accounts (medical and dependent care).
- Life Insurance: Free Life Insurance.
- Support: Employee Assistance Programs and Employee Discount Programs.
The Iowa Economic Development Authority is an EEO/AA Employer
This is a non-merit position, candidates must follow the instructions in the "To Apply" section. Positions in this class are exempt from the screening and referral requirements of the Iowa Department of Administrative Services - Human Resources Enterprise.
E-Verify and Right to Work
The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federalRight to Worklaws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit www.e-verify.gov.
Minimum Qualification Requirements
Graduation from an accredited four-year college or university with a degree in public relations, business, journalism, marketing, or a closely related field and experience equal to two years of full-time work planning and developing content for media dissemination;
OR
A total of six years of education and/or full-time experience, where 30 semester hours of accredited college or university coursework in a related field equals one year of full-time experience.