CPW Marketing & Communications Specialist III / Bilingual Communications Specialist (Denver, CO)

• Medical and Dental plans
• Strong, flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus pre-tax and Roth 401K and 457 plans
• Paid life insurance
• Short- and long-term disability coverage
• Employee Wellness programs
• Flexible Spending Accounts
• Health Savings Accounts
• 11 paid holidays per year plus generous vacation and sick leave
• Flexible work schedule options and remote-work options
• Career advancement opportunities throughout the State system
• Some positions may qualify for the Public Service Loan Forgiveness Program.

This position will perform communications and marketing responsibilities across the Branding and Communications section, serving as a key conduit for staff SMEs to share complex financial, operational and scientific data to a wide audience of stakeholders and constituents, including the agency’s Spanish-speaking constituents. 

CPW programs, including Keep Colorado Wild, Future Generations Act, Gray Wolf Restoration, Hunting license application and allocation, wildlife management, and land and species conservation work are incredibly important to all Coloradans. The ability to share the detailed work of the agency to Spanish-speaking audiences through press releases, media interviews, social media, video scripts and other section tactics is crucial to ensure that the agency’s work and mission are more accessible and promote a Colorado For All.

This position will provide consistency in brand voice to a broader audience, allowing CPW to share crucial agency conservation, recreation and stewardship concepts across platforms to Spanish-speaking residents and visitors, recreationists, hunters, anglers and advocates for the state’s natural resources. 

Expected duties include:

Serve as the CPW Spanish-speaking Statewide Media Spokesperson

• Respond to media inquiries and requests for information as assigned. 

• Serve as media spokesperson when needed and serve as the agency’s primary spokesperson for Spanish-language media.

• Write original news releases, social media posts, FAQs for the Spanish-speaking community and media.

• Assist agency communications team with translating news releases, social media posts, FAQs for the Spanish-speaking community and media.

• Develop and adapt communications tactics for Spanish-speaking audiences, including identifying audience-specific angles, priorities, and messaging approaches that may differ from English-language communications.

• Attend select key meetings live or via Zoom (e.g., Parks and Wildlife Commission, Public Engagement sessions) to quickly provide information to Spanish-speaking constituencies

Collaborate with section staff on Spanish-language needs strategy and execution

• Work closely with the graphic designer and the marketing team to identify Spanish-language gaps and needs in CPW products and collaborate to incorporate resulting materials into existing or new visual media and printed communication plans. 

• Review existing products to prioritize updates. 

• Engage with Spanish-language publications and broadcasters to help identify new marketing or partnership opportunities. 

• Monitor emerging issues, concerns, and trends with Spanish-speaking communities and provide recommendations to agency leadership and communications staff regarding outreach priorities, information gaps, and engagement opportunities.

• Track and evaluate Spanish-language media coverage, audience engagement, and outreach effectiveness to inform future communications and marketing strategies.

• Assist with photo and video shoots as needed.

Work with Section Staff to Write, Edit and Proofread New Content (English/Spanish)

• Create and edit copy in tandem with regional and section staff throughout the agency being requested to share through statewide communications channels. 

• Assist with writing about the agency’s work for Colorado Outdoors Magazine and/or Blog, annual reports, fact sheets and marketing campaigns.

• Proofreading duties for regulations brochures, park brochures, and Colorado Outdoors Magazine.

Additional situational communications responsibilities  (English/Spanish)

• Support marketing & communications specialist I with questions and comments received via CPW social media channels during busy seasons/projects

• Gather and provide content for agency’s email Newsletters for large volumes of information, leave coverage, etc.

• Participate in bi-weekly section meetings and regular touchpoints with section manager.

• Collaborate with future accessibility position on maintaining assets, providing web/DAM updates and trainings with the section. 

  
  
  

Other duties as assigned.

• Additional appropriate experience will substitute for the degree requirement on a year-for-year basis. Additional appropriate education will substitute for the required experience on a year-for-year basis.

• Current or former State experience relevant to this position
• Current or former Colorado Parks & Wildlife work or volunteer experience
• Depth of understanding of, and interest in, natural resources topics, including outdoor recreation and wildlife management  
• Experience working in a government role
• High level of written and oral communications in scientific and/or regulatory fields
• Excellent communication skills

• Professional level writing, research and communication development skills
• Fluency in both English and Spanish
• Excellent organizational and time management skills
• Excellent customer service skills

• State of Colorado residency is required at the time of application.
• Must possess and maintain a valid state of Colorado driver's license if operating a State vehicle.
• Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position.  (Please Note: Absent extraordinary circumstances, prior disciplinary termination or resignation in lieu of termination will disqualify the applicant from future State employment with DNR).
• Pursuant to the DNR-120 Fleet and Driving Standards Administrative Directive, any worker who will be expected to drive a State-owned vehicle is responsible for maintaining a safe driving record and a valid driver license prior to driving any State-owned vehicle. To be compliant with the new fleet vehicle policy, Motor Vehicle Records (MVRs) will be pulled for review for workers who: 

  • Have an assigned State fleet vehicle

  • Are required to operate a vehicle as part of the position

  • Utilize a State fleet vehicle as a pool vehicle

• All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement. 

• Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts.

• Resumes, cover letters and other attachments are not considered as part of initial reviews, therefore, it is important to document in your application your education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement. 

• Please thoroughly answer all supplemental questions (if listed) since question responses may be evaluated for content, writing ability, spelling, grammar, and effective communication. 

• This recruitment may involve additional testing and/or exams to arrive at the top group for interviews.

Salary : $59,460 - $77,064