What are the responsibilities and job description for the PARKS, HERITAGE, & TOURISM PROGRAM SUPER position at State of Arkansas - DEPT OF PARKS AND TOURISM?
Position Number: 22151571
Location: Central Office -PT08
County: Pulaski
Anticipated Starting Salary: $63,085.98
This role serves as a Marketing Manager function within Arkansas Tourism, supporting marketing strategy through planning participation, trend monitoring, audience insights, and KPI development that informs visitation, engagement, and brand performance. The position oversees daily execution of multichannel campaigns, ensuring creative alignment and consistent messaging across all platforms. It coordinates with advertising, media, and PR agencies by managing briefings, improving workflows, and providing feedback that ensures work meets objectives and brand standards. The role also manages project coordinators, directing workflows, supporting productivity, and fostering a collaborative and accountable environment. Additional responsibilities include assisting with budgeting, monitoring campaign performance, translating analytics into insights, and preparing reports that guide future decisions. Preferred qualifications include a bachelor’s degree in Marketing, Communications, Tourism, or a related field. Candidates should have 5+ years of marketing strategy experience, strong project management and communication skills, and proficiency with analytics and digital platforms.
The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas’s natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state’s economy by generating travel and enhancing the image of the state.
Position Information
Job Series: Parks – Career Path
Classification: Parks, Heritage, and Tourism Program Supervisor/Expert
Class Code: RPA25P
Pay Grade: SGS08
Salary Range: $63,086- $93,367
Job Summary
Primary Responsibilities
Knowledge and Skills
Minimum Qualifications
At least three years of experience in park management, heritage conservation, tourism development, or a related field, including one year in a leadership capacity.
Satisfaction of the minimum qualifications, including years of experience and service, does not entitle employees to automatic progression within the job series. Promotion to the next classification level is at the discretion of the department and the Office of Personnel Management, taking into consideration the employee’s demonstrated skills, competencies, performance, workload responsibilities, and organizational needs.
Licensure/Certifications
The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.
Salary : $63,086 - $93,367