Overview
About the Role
At State Farm Marketing, Earned Media Specialists work to win favorable publicity for the State Farm brand. They work within integrated marketing campaign teams as public relations experts, collaborating with internal partners and external agencies across all phases of work to develop and execute highly visible 360 spectaculars with comprehensive earned media plans.
Working in a matrix environment and primarily on upper funnel campaign work (e.g. football, basketball, general market, gaming, Gen Z culture), Earned Media Specialists are ultimately responsible for securing quality earned media coverage at scale through newsworthy actions and content.
Responsibilities
What You’ll Do
- Marketing Campaign Teamwork
Act as the Earned Media subject matter resource within a specific marketing campaign team as assigned as the function lead in developing and facilitating earned media plans.
Influence marketing / business plans from within the campaign team to maximize newsworthiness and ensure availability of editorial assets and content.Identify critical editorial assets and work with Campaign Managers, agencies and / or Design Ops to prioritize and secure.StrategyDevelop, maintain, and regularly revise overarching earned media strategy and media tiers / catalogs.
Translate marketing and business strategy into headline-driving earned media strategies, including earned approach for exclusive, embargoed and broad coverage across platforms and channels that impress and excite our target audiences.Develop overarching communication narratives and key messages that guide all communication tactics.Provide guidance and POVs on topical or trending brand connections and / or concerns, collaborating with Corporate Reputation and other stakeholders as appropriate.ExecutionDevelop comprehensive communication plans and timelines that drive the right media pulse points in conjunction with in-market timing and social activity.
Ensure earned media tactical execution occurs in accordance with set strategy.PR Agency vendor management, and internal resource solicitation as required.AnalysisWith Analytics partners, identify, define, collect, report, and monitor consistent earned media success metrics and benchmarks across function and within assigned initiatives.
Monitor and report non-promoted State Farm media mentions / trends and notable competitor news and identify recommendations to capitalize on opportunities and / or mitigate potential risks.What We’re Looking For
Strategic Thinker : Ability to oversee the development and implementation of earned media strategies aligned with business goals, anticipating trends and adapting accordingly.Practitionership : Experience developing overarching earned media deliverables (e.g. strategies, plans, key messages, narratives) and a proven track record of securing cross-promoted earned media coverage for major brands.Earned Media Expertise : Skillful use of consumer, cultural and media insights to maximize earned media impact.Data Led : Understanding and proven application of industry standard earned media success metrics and benchmarks.News Junkie : Frequent and passionate news media consumer across verticals, adept at media trends / concepts and always looking for engaging and brand-connected opportunities.Strong Communicator : Expert written, verbal, and presentation skills. Ability to condense voluminous or difficult content, concepts and / or data into a consumable format.Relationship Builder : Strong ability to influence and build relationships internally, with vendors, and with earned media outlets and reporters.Project Management : Experience creating and managing timelines, deliverables, and milestones with ability to prioritize & multi-task under shifting deadlines and needs within a fast-paced environment.Vendor / Agency Management : Experienced directing PR agencies to work on a client’s behalf, ensuring they deliver high-quality work on time and within budget.Qualifications
Bachelor’s degree in Public Relations, Marketing, Communications, or a related field preferred.5 years of promotional public relations / earned media experience via a blue-chip marketing organization or PR agency.Sports and / or entertainment PR experience a plus.Experience working in a matrix environment preferred.Items of Note :
May require travel via commercial transportation or motor vehicles.May work irregular hours, including weekends / holidays.Responsible for the handling and maintenance of confidential and highly sensitive information.Involvement in company approved educational programs as applicable for continued development.Our Benefits
Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good! Khakis optional.
Potential starting salary range : $63,976.25 – $121,900Starting salary will be based on skills, background, and experience.
High end of the range limited to applicants with significant relevant experience.Potential yearly incentive pay up to 15% of base salary.Because work-life-balance is a priority at State Farm, compensation is based on our standard 38 : 45-hour work week!
At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24 / 7 mental health professionals, and much more!Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.Plan Ahead! Plan for those big moments in life with benefits like fertility / IVF / adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours / year), bereavement leave, and community service / education support days, there will be plenty of time for you!Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.Remote : Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid : Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations : Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship : Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
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Salary : $63,976 - $121,900
