What are the responsibilities and job description for the Digital Marketing Specialist position at State Farm?
Overview
We are not just offering a job but a meaningful career! Come join our passionate team!
As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.
We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!
Visit our Careers page for more information on our benefits , locations and the process of joining the State Farm team!
Responsibilities
Day in the life info:
This Digital Marketing Specialist will join the Content Marketing & Agent Sites (CMAS) team in Performance Marketing Execution within the Marketing Department. This person will attend many daily meetings with internal Campaign Teams and other Marketing business partners, as well as connect regularly with business partners in other departments. In addition, there is daily interaction with our primary external vendor to finalize and implement website updates and enhancements, understand and evaluate scope and backlog, and to coordinate efforts between our vendor and other key internal/external stakeholders. Daily monitoring and tech support for agents and Agency partners, directly or through our vendor. Regular and consistent materials review to ensure documents and resources provided to agents remain compliant and up to date. Joins CMAS team and Marketing Dept. in regular meetings and activities, both virtually and in-person (as needed).
In addition to the following Key Responsibilities aligned to the role, there are additional necessary skills:
Relevant Key Responsibilities:
- Provides day-to-day relationship management with external vendor and internal business partners; oversight and support of digital marketing including Search Engine Optimization (SEO), website management/development managed/executed through external vendors or other business areas.
- Coordinates and supports the evaluation of website performance metrics and functionality to help drive consideration and purchase across audience segments via agent websites and quote landing pages in conjunction with strategy, product line, analytics, and execution teams.
- Coordinates cross-platform use, targeting, tracking and measurement related to digital marketing.
- Partners with key stakeholders to ensure that they have the digital marketing assets needed for campaign team execution.
- Remains current on industry trends and brings forward opportunities for innovation.
- Proactively identifies opportunities for increasing efficiency and consistency within work processes.
- Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives.
Qualifications
Additional Necessary Skills:
- Understands the agent experience and how to communicate effectively within that ecosystem.
- Has basic website knowledge (e.g., SEO, HTML, regex, CMS, etc.) that can be applied to troubleshoot issues/defects, identify enhancements, requirements analysis, site/page optimization.
- Can act as a resource for agents and Agency partners.
- Has high learning agility and is motivated to upskill and develop with tools and processes.
- Proficiency with Microsoft products (e.g., Teams, Excel, Word, PowerPoint, etc.), Adobe Analytics.
- Ability to support and encourage DE&I.
- Able to work in a fast-paced environment with multiple tasks/assignments that can vary from day to day.
Please see job description
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