Vice President

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

What You’ll Do:

The Vice President, Commerce is responsible for leading the success of clients’ media investment with retail and commerce media providers and holistic efforts to use retail data in programmatic, social, video, and other channels. You will lead self-service media buying on retail and commerce media platforms for endemic brands as well as advise non-endemic advertisers on the use of retail data and inventory (Ex. Instore DOOH). The VP of Commerce will work with other agency practices from analytics to strategy to partner with retailers holistically and effectively. This role will also work beyond media to advise on Groupe and industry solutions for other retail challenges and needs like Commerce content or seller operations. You will work in a range of major retail and commerce media platforms including: Walmart, Instacart, Best Buy, Amazon, Doordash, Uber Eats, Roundel, Albertson’s, Criteo, and PayPal. As the VP, you will serve as the main point of contact for clients and internal collaborators.

You have strong team management, and expert-level Commerce retail experience. Our Commerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader who is keen to submerge themselves into a number of projects.

Responsibilities

• Leads the total media approach with retailers whether optimized to the sales or awareness objectives
• Provide critical strategic oversight and thought leadership that moves work beyond tactical execution
• Develop objectives and strategies across the retailers, while the rest of the team will be rooted in their own retail assignments
• In a world of finite resources and people, the VP will drive the priorities each week to enable work to get completed and adjust the team as needed
• They will serve as the critical point of marketplace escalation with retailers and partners to bring Groupe leverage to bear on issues and opportunities
• As the conduit of the best in the Groupe, they are a critical agency lead for JBPs and other relevant client partnerships
• Oversee the clients strategy and growth paid media efforts in retail and commerce media networks and platforms
• Be the subject matter expert and educate teams and clients of the broader retail environment and how it impacts total media planning and buying
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drive adoption of stated account management standards through example setting, positive reinforcement and behavioral corrections
• Conduct performance reviews and career path plans
• Provide training to direct reports as needed
• Facilitate the development and documentation of standards for improving operational efficiencies within the team and the group
• Foster strong relationships with internal teams and client groups
• Develop action plans for achieving and measuring media success, including setting important targets, measurement and optimization strategies
• Advocate the value of retail and commerce media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
• Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop, manage, and monitor client P&L’s for assigned accounts
• Implement comprehensive media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Collaborate with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process for all assigned accounts
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis subject areas, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and return on investment measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends 
  
  

Qualifications

• 10 years of account management experience in online advertising, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 5 years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• 7 years of team management experience
• Experience with shopper marketing, eCommerce, omnichannel or other retail oriented media planning and buying is required
• Required experience with self-service buying with a retailer, this could include: Walmart, Instacart, Best Buy, Amazon, Doordash, Uber Eats, Roundel, Albertson’s, or Criteo
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for demonstrating social media for brand communication
• Knowledge of statistical methods and testing methodology preferred
• Deep knowledge of ad serving platforms and online analytic solutions
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
  
  

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $146,490 - $210,420 annual. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/3/26.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.