SEO and Inbound Marketing Lead

SEO and Inbound Marketing Lead

Location: Salem, MA (Start On-Site, Potential for Remote/Hybrid)

Company: Starbird Salem

Job Type: Full-Time or Part-Time (Flexible)

About Starbird Salem

Starbird is Salem’s neighborhood cannabis dispensary — locally owned, community-rooted, and dedicated to offering a smooth, friendly, and trustworthy experience. We’re now hiring a strategic, content-savvy, data-driven SEO and Inbound Marketing Lead to help grow our digital footprint and drive real, qualified traffic to our website.

This is not a social media management role — we already have a dedicated team for Instagram, Facebook, and other social channels. Your job is to own our SEO and inbound pipeline: researching keywords, creating helpful content, optimizing our website, and building our authority online.

Role Summary

As our SEO and Inbound Marketing Lead, you’ll be responsible for executing a modern SEO strategy focused on topical authority, helpful content, and trust-building backlinks. You’ll also be a registered cannabis agent (or willing to become one), able to help support retail operations during high-traffic times.

What You’ll Do

SEO Strategy & Execution (Primary Focus)

• Conduct keyword research and competitive gap analysis
• Optimize service and product pages (title tags, meta descriptions, alt text, schema, etc.)
• Create blog and landing page content that drives organic traffic and converts
• Build internal links and support backlink strategies from trusted sources
• Help establish topical authority through consistent, helpful content in the cannabis space
• Monitor and improve site performance (Core Web Vitals, speed, crawl errors)
• Maintain Google Business Profile optimization (local SEO)
• Report on performance weekly and monthly (traffic, conversions, keyword rankings)
• Our goal: Increase trust, engagement, and organic traffic through strategic, non-fluff SEO — not just for vanity metrics, but to move people through the funnel and into the store. Cannabis Retail Operations (Secondary Focus)Become (or already be) a Registered Marijuana Agent in MassachusettsProvide occasional in-store support during peak hours, holidays, or eventsHelp bridge the gap between online strategy and in-store experienceMaintain knowledge of cannabis product categories, compliance, and store operationsWhat You’re NOT DoingRunning our social media accountsDesigning graphicsManaging Facebook/IG/TikTok contentThat’s someone else’s job. You’ll work alongside that team — not replace them.What We’re Looking ForExperience in SEO and inbound marketing (agency or in-house)Excellent writer and editor, especially for long-form or blog contentFamiliar with SEO tools (GA4, Search Console, Ahrefs, SEMrush, etc.)Comfortable managing technical SEO elements (on-page, speed, tags, etc.)Interest or experience in the cannabis industry a big plusRegistered Marijuana Agent or willing to become oneWhy This Role RocksHybrid flexibility after onboardingCompetitive pay, based on experienceCannabis Content = a unique, fast-growing spaceOpportunity to shape our digital strategy from the ground upEmployee discount learning and development perks

Our goal: Increase trust, engagement, and organic traffic through strategic, non-fluff SEO — not just for vanity metrics, but to move people through the funnel and into the store.

Cannabis Retail Operations (Secondary Focus)

• Become (or already be) a Registered Marijuana Agent in Massachusetts
• Provide occasional in-store support during peak hours, holidays, or events
• Help bridge the gap between online strategy and in-store experience
• Maintain knowledge of cannabis product categories, compliance, and store operations

What You’re NOT Doing

What We’re Looking For

• Experience in SEO and inbound marketing (agency or in-house)
• Excellent writer and editor, especially for long-form or blog content
• Familiar with SEO tools (GA4, Search Console, Ahrefs, SEMrush, etc.)
• Comfortable managing technical SEO elements (on-page, speed, tags, etc.)
• Interest or experience in the cannabis industry a big plus
• Registered Marijuana Agent or willing to become one

Why This Role Rocks

• Hybrid flexibility after onboarding
• Competitive pay, based on experience
• Cannabis Content = a unique, fast-growing space
• Opportunity to shape our digital strategy from the ground up
• Employee discount learning and development perks