General Manager- Construction Division

SUMMARY: The General Manager is responsible for leading a newly established business unit, with full ownership of profit and loss (P&L), strategic direction, operations, and team development. This role will drive market entry initiatives, including building and optimizing the rental fleet, designing scalable processes, and recruiting and developing a high-performing team.

The ideal candidate will establish a strong market presence and deliver exceptional service tailored to agriculture professionals, builders, and contractors. This leader will play a critical role in shaping the division’s growth, operational excellence, and long-term success.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Operations:

Strategic Launch & Growth

• Develop and execute a comprehensive go-to-market strategy, including target sectors, service offerings, and pricing models. 
• Build and manage 12- and 24-month roadmaps covering fleet composition, branch expansion, and revenue targets. 

Fleet Acquisition & Optimization

• Identify, procure, and commission construction equipment assets, including excavators, loaders, lifts, and compaction machinery. 
• Monitor utilization, downtime, and maintenance KPIs; continuously optimize fleet performance to maximize uptime and ROI. 

Operations & Maintenance

• Establish and standardize operating procedures (SOPs) for equipment dispatch, inspections, preventative maintenance, and repairs. 
• Implement or enhance rental management systems to track fleet performance, billing, and regulatory compliance.

Customer Success & Business Development

• Develop and maintain strong relationships with general contractors, subcontractors, and public sector agencies. 
• Design and implement service packages, customer training programs, and loyalty initiatives to drive retention and growth.

Safety & Compliance

• Develop and enforce safety protocols aligned with OSHA and applicable local regulations.
• Lead safety audits, toolbox talks, and certification programs to ensure a safe and compliant work environment.

Customer Service:

• Processes customer orders and quotes, resolves negotiations and issues.
• Monitors fulfillment of rental orders to ensure a high level of customer satisfaction.
• Assures the PAR and Star rentals are serviced or replaced quickly in the event of a breakdown or other problem.

General Requirements:

• Demonstrate strong communication skills, maintaining effective relationships with management, coworkers, vendors, and customers.
• Uphold a high standard of professionalism, representing the company positively at all times. 
• Follow and promote all safety procedures, ensuring proper use of equipment and adherence to safety standards. 
• Exhibit strong organizational skills, attention to detail, and the ability to work independently in a fast-paced environment. 
• Effectively prioritize tasks, manage multiple responsibilities, and adapt to changing deadlines. 
• Show initiative through self-motivation, continuous learning, and participation in company training and communication efforts. 
• Foster a collaborative, team-oriented environment with a commitment to accountability and excellent customer service.
• Possess a valid driver’s license with a satisfactory driving record and meet company insurability requirements.
• Proven ability to build and scale operations from the ground up in a fast-paced environment. 
• Strong leadership and team-building skills with a focus on accountability and performance. 
• Excellent strategic thinking and execution capabilities. 
• Demonstrated ability to manage multiple priorities and drive results under tight timelines. 
• Strong communication and stakeholder management skills.

Core Competencies

• Strategic & Entrepreneurial Mindset
• Data-Driven Decision Making
• Operational Excellence
• Customer-First Orientation
• Collaborative Leadership
• Safety-First Culture

Education and/or Experience:  

• 7 years in equipment rental, heavy-civil construction, or construction services.
• 3 years’ P&L ownership, managing multi-million-dollar budgets.
• Demonstrated success launching new business units or service lines.
• Deep knowledge of construction equipment types, specs, and market pricing.
• Strong analytical skills: comfortable with utilization dashboards, financial models, and forecasts.
• Excellent people leader: hiring, coaching, performance management.
• Willingness to travel up to 40% across branch network and customer sites.

PREFERRED

• Bachelor’s degree in Business, Engineering, Supply Chain, or related field.
• Familiarity with rental management systems.
• .Multistate regulatory expertise (emissions, DOT, OSHA, EPA).

Computer Skills:

• Must be computer literate in Microsoft Office Suite.
• Rentalman a plus

TRAVEL: 

• This job requires routine travel within close proximity of regular assigned work locations.
• Base: Salinas, CA (other regional hubs considered).
• Up to 40% to branches, project sites, vendor facilities, and industry events.

Salary : $135,000 - $150,000