What are the responsibilities and job description for the Director of Marketing position at Standlee Premium Western Forage?
Position Summary
The Director of Marketing will serve as the operational leader of Standlee’s marketing team, responsible for driving execution across consumer and trade marketing, creative, and customer service. This role acts as the critical link between strategy and execution, ensuring that marketing initiatives are delivered on time, on budget, and at the highest standard of excellence.
The Director will oversee day-to-day team management, campaign execution, and brand consistency, while partnering with the VP of Marketing on strategic priorities, innovation, and e-commerce alignment.
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be required by his/her supervisor.
Key Responsibilities
Team Leadership & Management
General Office Environment
Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, etc. Work is generally performed within an office environment, with standard office equipment available such as computers, phones, photocopiers, filing cabinets and fax machines. Typical repetitive office work- PC, telephone, and live meetings.
Physical Requirements
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Able to lift 50 pounds without issue.
While performing the duties of the job the employee is regularly required to talk, hear, read, write and communicate in fluent English. The employee is frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms.
Professional Conduct
Each employee of Standlee Premium Western Forage has a responsibility to know, to understand and to abide by Workplace Professional Standards of Conduct. Professional Conduct includes Customer Service, Courtesy, Ethics, Safety, Teamwork, Responsibility, Accountability, Confidentiality, and Professionalism.
Travel
As needed.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
The Director of Marketing will serve as the operational leader of Standlee’s marketing team, responsible for driving execution across consumer and trade marketing, creative, and customer service. This role acts as the critical link between strategy and execution, ensuring that marketing initiatives are delivered on time, on budget, and at the highest standard of excellence.
The Director will oversee day-to-day team management, campaign execution, and brand consistency, while partnering with the VP of Marketing on strategic priorities, innovation, and e-commerce alignment.
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be required by his/her supervisor.
Key Responsibilities
Team Leadership & Management
- Directly manage Marketing Manager, Creative Brand Manager, and Customer Service Specialist, ensuring clarity of roles and accountability.
- Provide mentorship, coaching, and professional development for a team of 5 full-time and 2 part-time employees.
- Foster collaboration between marketing, creative, innovation, and customer service functions.
- Translate high-level strategy from the VP of Marketing into actionable plans and deliverables.
- Oversee integrated marketing campaigns across consumer and trade channels, ensuring alignment with sales goals and brand positioning.
- Manage execution of promotions, events, and retailer partnerships.
- Monitor KPIs, prepare performance reports, and recommend optimizations.
- Ensure consistent brand identity across all touchpoints, including packaging, retail, digital, and trade.
- Oversee content and creative development, ensuring brand guidelines and campaign objectives are met.
- Oversee customer service team to ensure timely, empathetic, and brand-right consumer and retailer support.
- Translate customer insights into actionable feedback for product innovation and marketing.
- Work closely with the VP of Marketing, E-Commerce Manager, and Innovation Manager to support product launches, packaging timelines, and digital initiatives.
- Partner with Sales, Operations, and Finance to ensure marketing aligns with business objectives.
- Act as the day-to-day marketing lead for cross-functional meetings and projects.
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 8 years of progressive experience in marketing, with at least 3 years in a leadership role.
- Proven success leading multi-functional marketing teams.
- Strong understanding of consumer and trade marketing, creative brand development, and customer experience.
- Exceptional project management, organizational, and communication skills.
- Ability to balance strategic vision with tactical execution.
- Experience in CPG, pet food/animal nutrition, or retail partner marketing a strong plus.
General Office Environment
Work is generally sedentary in nature but may require standing and walking for up to 10% of the time. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, etc. Work is generally performed within an office environment, with standard office equipment available such as computers, phones, photocopiers, filing cabinets and fax machines. Typical repetitive office work- PC, telephone, and live meetings.
Physical Requirements
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Able to lift 50 pounds without issue.
While performing the duties of the job the employee is regularly required to talk, hear, read, write and communicate in fluent English. The employee is frequently required to stand, walk, use hands to finger, handle or feel, and reach with hands and arms.
Professional Conduct
Each employee of Standlee Premium Western Forage has a responsibility to know, to understand and to abide by Workplace Professional Standards of Conduct. Professional Conduct includes Customer Service, Courtesy, Ethics, Safety, Teamwork, Responsibility, Accountability, Confidentiality, and Professionalism.
Travel
As needed.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.