Commercial Partnerships Manager

About the Company

Standard Wellness’ mission is to improve quality of life through safe and easy access to cannabis by providing consistent, high-quality product through innovation, vertical integration and aggressive regulatory reform.

We aim to create a new standard in the cannabis industry for quality, care, innovation, and education while still maintaining a focus and conscious understanding of how our decisions within the role effect the social and environmental impact in our community and for our customers.

We’re committed to a research-driven, customer-centric approach in all that we do, and we will work to have a lasting positive impact in our community. Our Core Values include:

• One Team - We’re all in this together.
• Growth - Pride in growing our teams, footprint, patient base and ourselves.
• Empathy - Compassion for our people and patients and customers leads to success.
• Accountability - Do what we say we will do and stand behind our actions.

About the Role

Position Summary:

The Commercial Partnerships Manager is responsible for developing and implementing processes and systems to efficiently manage relationships with licensed brand partners, whose intellectual property is manufactured and distributed as part of Standard Wellness’s product portfolio, to maximize the utilization of production capacity and drive incremental profitability for the Company.

This role serves as the primary liaison between the Company and its Brand Partners, ensuring efficient distribution of licensed products to widen the Company’s market presence. The Commercial Partnerships Manager works cross-functionally with compliance, sales, marketing, and operations teams to deliver licensed products that drive incremental sales and complement the Company’s product portfolio.

A successful Commercial Partnerships Manager builds trusted relationships with brand licensors, ensures smooth product approval and launch processes, and identifies opportunities to expand licensed product revenue while protecting the integrity of house brands.

Essential Functions:

• Develop and maintain a partner playbook to set bi-directional expectations, product specifications, success metrics, inter-company integration points, and key contacts
• Establish a rubric for “buy vs. build” analysis
• Achieve sales targets, KPIs, and performance expectations for each brand
• Conducts regular business reviews with Brand Partners to discuss performance, strategy, visual merchandising, field marketing, and white space opportunities
• Ensures timely and transparent communication between brand partners and internal sales

License Compliance & Regulatory Approvals:

• Support the approval process for licensed products including packaging, marketing materials, promotional materials, and visual merchandise
• Ensure all licensed products meet contractual obligations

Commercial Performance:

• Monitor sales performance, royalty obligations, and brand-level P&L’s
• Analyze opportunities to expand/shrink product lines, increase distribution, or strengthen brand engagement
• Provide brand partners with performance updates, forecasts, and growth plans
• Inform Company production planning based on profitability and market demand

Contract & Licensing Coordination:

• Support negotiation and renewal of licensing agreements in collaboration with legal and executive leadership
• Manage licensing timelines, deliverables, and reporting requirements
• Work with accounting to ensure accurate royalty reporting and compliance with contract terms

Cross-Functional Leadership

• Coordinate launches and promotional initiatives across marketing, sales, design, legal, and operations teams
• Support marketing initiatives that promote licensed products and strengthen brand partnerships
• Coordinate revenue growth opportunities between sales and brand partner resources

Knowledge, Skills, and Abilities:

This section outlines the knowledge, skills, and abilities necessary for the Commercial Partnerships Manager to be successful in their role. It is not intended to be an all-inclusive list.

• Bachelor’s degree in business, marketing, merchandising, or a related field
• Experience working in regulated cannabis markets or hemp, consumer products, or brand partnerships preferred
• Strong relationship management and negotiation skills
• Strong analytical and commercial mindset with comfort managing basic partner-level P&L’s
• Excellent project management and organizational abilities
• Ability to obtain consensus and influence without direct authority
• Strong analysis, problem solving and decision-making skills
• Strong attention to detail and a high degree of accuracy
• Ability to manage multiple high visibility projects simultaneously
• Ability to be a self-starter and see projects through to completion
• Ability to interact clearly and effectively, in both written and oral communications
• Strong ability to use Microsoft Excel and Microsoft Office

Work Environment:

The work environment is representative of the essential functions of the job. Position requires occasional travel within the United States.