What are the responsibilities and job description for the Senior Marketing Manager, Digital and Customer Experience position at Standard Aero?
Build an Aviation Career You're Proud Of
At StandardAero, we use our ingenuity and know-how to find solutions for the simple to the most complex challenges in aviation. Together, we get the job done and done well. Our stability, resources, and respectful culture supports you in building a solid career with a great team you can count on day in and day out for the long term.
As a Senior Marketing Manager, Digital and Customer Experience, you will be responsible for StandardAero's global website, which informs stakeholders and also drives demand for the Company. You will help to modernize our digital ecosystem - the website, as well as customer portal and digital tools that support the customer experience - elevating digital storytelling, enhancing guest engagement, and driving conversion across StandardAero's digital experiences.
Location: Scottsdale, AZ, Dallas, TX, or Cincinnati, OH
What you'll do:
Digital Leadership
- Establish a vision for our digital platforms (website, portal, tools) in alignment with marketing and business objectives.
- Proactively identify opportunities to optimize the digital experience.
- Own the website end-to-end using WordPress, with a focus on governance, usability, scalability, and speed-to-market.
- Manage vendors, external agencies, and internal partners for digital platforms.
- Manage a small budget and build the business case for investing in new tools in support of the digital customer experience vision.
Content Development & Authoring
- Serve as the primary owner of content authoring and publishing across the digital portfolio.
- Build, update, and optimize content including landing pages, property pages, offers, and seasonal campaigns.
- Leverage platform capabilities (i.e. WordPress components, templates, content fragments) to create dynamic, scalable, and reusable content experiences.
- Partner with marketing, functional and business teams to translate StandardAero priorities into compelling digital content.
- Ensure all content reflects strong digital storytelling, brand standards, and conversion best practices.
Personalization & Customer Journey Orchestration
- In collaboration with business marketing teams, design and implement personalized experiences using digital platforms (i.e. A/B and multivariate testing, rules based testing and geo-targeting).
- Align authored content to targeted audience segments and guest journey stages (pre-, in-, post-stay).
- Partner with CRM team to deliver relevant timely messaging to customers and prospects.
UX/UI, Visual Design & Conversion Optimization
- Translate insights into high-performing UX/UI enhancements that improve engagement and conversion.
- Ensure digital platforms reflect strong visual storytelling and cohesive brand identity.
- Contribute to or guide light graphic design execution (web assets, landing pages, promotional visuals).
- Lead testing strategies (A/B, multivariate) to continually enhance visual experience to improve site performance.
- Apply Web Content Accessibility Guidelines (WCAG 2.2 AA) to audit, remediate, and maintain accessible web content, and champion accessibility best practices across teams.
Analytics & Performance Management
- Leverage Google Analytics, Google Data Studio or similar tools to evaluate content and platform performance.
- Define KPIs and report metrics including engagement, conversion, and revenue contribution.
- Use data-driven insights to continuously refine content strategy and user experience.
- Proactively identify and build business case for investing in tools that can enhance the digital experience.
Technical Development & Integration
- Collaborate with development and IT teams on WordPress (or other digital tool platform like CVENT) components, integrations, and enhancements.
- Ensure seamless integration with CRM.
- Maintain high standards for mobile responsiveness, page speed, heat mapping, and GEO and SEO.
Cross-Functional Collaboration
- Partner across marketing, business, functions, and IT to align digital content with business priorities.
- Support onboarding of new properties into the digital ecosystem (i.e. via M&A, etc).
Team Leadership
- In the future, build and lead a small team to deliver the digital customer experience.
Position Requirements:
- Must be authorized to work in the US
- 10 years of experience in web content development, CMS management, or digital experience platforms.
- Deep, hands-on expertise with WordPress, particularly content authoring, components, and workflows.
- Experience using CRM and Martech (Salesforce, Marketing Cloud) or similar platforms for content-driven personalization.
- Strong understanding of digital content strategy, UX principles, and conversion optimization.
- Experience managing content across multiple sites or properties.
- Experience with web analytics tools (Google Analytics, Google Data Studio).
- Basic to intermediate graphic design capabilities (Adobe Creative Suite or similar).
- Knowledge of GEO/SEO/SEM and site performance optimization.
Benefits that make life better:
- Comprehensive Healthcare
- 401(k) with 100% company match; up to 5% vested
- Paid Time Off starting on day one
- Bonus opportunities
- Health- & Dependent Care Flexible Spending Accounts
- Short- & Long-Term Disability
- Life & AD&D Insurance
- Learning & Training opportunities
StandardAero is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, pregnancy, age, national or ethnic origin, religion, sexual orientation, gender identity or expression, transgender status, genetic information, status as a protected veteran, and basis of disability status or any other federal, state or local protected class.