Marketing Manager - Shared Services

GENERAL STATEMENT OF JOB

At Stancil Services, we work with national home builders and rely on our reputation and relationships. The Marketing Manager plays a key role in reinforcing our credibility, showcasing our culture, and attracting custom builders through consistent, high-quality visual storytelling.

This is a hands-on, execution-first role responsible for owning content capture, production, and publishing across social channels and the company website. The Marketing Manager will be in the field regularly, creating and delivering 3–5 pieces of content per week that demonstrate our workmanship, people, and partnerships.

Supervisory Responsibilities

N/A

Essential Job Functions

• Key Responsibilities
• Capture photo and short-form video on active jobsites (progress, before/after, crew highlights)
• Edit and publish 3–5 quality content pieces weekly across Instagram, LinkedIn, and website
• Produce Reels/short videos (30–90s) and Stories/snippets for daily engagement
• Maintain consistent brand voice and visual standards across channels
• Update website project pages and basic copy as needed
• Coordinate occasional freelancers for higher-end photography/video or design needs
• Keep a simple content calendar and meet deadlines reliably
• Highlight builder partnerships, testimonials, and social proof
• Assist with miscellaneous operational and marketing tasks as needed (vendor coordination, basic project admin, event support, asset organization, ad-hoc copywriting, light client communication)
• Monitor and evaluate campaign performance using analytics and key performance metrics to optimize marketing effectiveness and drive data-informed decisions
• Other related duties as assigned
• Brand & Culture Responsibilities
• Partner with HR and leadership to bring company values and culture to life through content
• Create internal-facing content (employee spotlights, recognition, milestones, “day in the life”)
• Support recruiting efforts through employer branding content (hiring campaigns, role previews, culture storytelling)
• Capture and promote team wins, safety moments, and field leadership stories
• Support internal initiatives (onboarding, engagement, recognition programs like Guusto) through content
• Success Metrics
• 3–5 published content pieces per week
• Consistent visual brand across platforms
• Improved engagement and visibility with builders and partners
• Clear portfolio of on-site storytelling supporting business relationships
  

Qualifications

EDUCATION, EXPERIENCE AND TRAINING

• 3 years in content creation, social media, or brand marketing (portfolio required)
• Proven photo/video capture and editing skills (mobile-first workflows acceptable)
• Comfortable working on job sites and interacting with field crews
• Self-starter who can plan and execute with minimal oversight
• Strong organizational skills and consistency meeting deadlines
• Experience in construction, home services, or real estate is preferred, but not required
• Basic graphic design skills (Canva, Adobe) are preferred but not required
• Familiarity with WordPress, Squarespace, or CMS platforms
• Valid driver’s license required
  
  

STANDARDS OF PERFORMANCE

• Content Production & Consistency
• Produces and publishes 3–5 high-quality pieces of content per week across social media and the company website
• Maintains a consistent content cadence aligned with marketing priorities and project timelines
• Ensures all content meets brand standards for quality, tone, and visual consistency
• Field Execution & Storytelling
• Regularly spends time in the field capturing real-time content that highlights workmanship, people, and partnerships
• Demonstrates the ability to independently identify and capture compelling stories without constant direction
• Represents the company professionally when interacting with employees, builders, and partners onsite
• Brand Alignment & Quality
• Accurately reflects the company’s brand, culture, and values in all content
• Ensures all published materials are polished, error-free, and aligned with brand guidelines
• Maintains consistency in messaging across all platforms
• Publishing & Platform Management
• Manages and maintains company social media accounts and website content
• Ensure content is posted on schedule and optimized for each platform
• Keeps website content current, relevant, and visually engaging
• Engagement & Growth
• Supports growth in brand awareness through increased engagement (likes, shares, comments, follows)
• Monitors performance of content and adjusts approach based on engagement trends
• Identifies opportunities to highlight key projects, partnerships, and milestones
• Collaboration & Communication
• Coordinates with operations and field teams to schedule and capture content opportunities
• Communicates clearly with leadership on content plans, needs, and performance
• Responds to feedback and adjusts content strategy as needed
• Time Management & Accountability
• Effectively manages time between fieldwork, editing, and publishing deadlines
• Meets established deadlines without sacrificing quality
• Demonstrates ownership of the role with minimal supervision
• Consistently deliver high-quality work under tight deadlines with precision and reliability
  

WORKING ENVIRONMENT AND CONDITIONS

• Work is primarily performed in an indoor office environment, with periodic travel to project sites as required
• Requires regular use of computers and office machinery for data entry, communication, and reporting
• Must be able to remain in a stationary position for prolonged periods
• Requires physical ability to move through job sites and access multiple facility areas
• Must be able to lift up to 15 pounds as needed
• Flexible mix of field office work
• Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions of the job
  
  

TOOLS AND EQUIPMENT

• Standard office equipment including computers, printers, and copiers
  
  

Benefits

• 401(k) Matching (100% up to 1st 4% deferred)
• Dental Insurance
• Employee Assistance Program (EAP)
• Health Insurance
• Up to $500 annual employer HSA match (HDHP enrollment required)
• Life Insurance (Group & Voluntary)
• Paid Time Off
• Vision Insurance
• Maternity/Paternity Leave
• Competitive salary Bonus potential
  
  

Note: As in any Job Description, this description, including the list of essential functions, is not exhaustive and may be supplemented, as conditions require. The Company reserves the right to modify the quality or quantity standards for this position based on changes in specifications, manufacturing, or other conditions.

Stancil Services provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.