Director of Brand Marketing

Director of Brand Marketing

Master Trades Group | Remote (Mid-Atlantic Preferred) | Columbia, MD HQ as Needed

Compensation: $150,000–$160,000 base salary 15% bonus opportunity
Reports To: Chief Marketing Officer

 Join a High-Growth Home Services Platform

Master Trades Group is a private-equity-backed residential services platform operating 12 leading Plumbing, HVAC, and Electrical brands across the Mid-Atlantic and Southeast. Our companies are trusted local providers with deep community roots, united by a shared mission: delivering same-day, expert service with professionalism, integrity, and care.

As we continue to scale, we are investing in brand as a core growth lever. We are seeking a Director of Brand Marketing to build and lead a modern, multi-brand strategy that strengthens market differentiation, drives customer preference, and supports long-term value creation.

This is a hands-on leadership role for a strategic builder—someone who can translate enterprise vision into localized execution while delivering measurable business impact.

What You’ll Do

Brand Strategy & Architecture

• Define and steward a scalable brand architecture across a portfolio of local operating companies.
• Develop differentiated positioning and messaging that stands apart in highly competitive, service-driven markets.
• Lead annual brand planning aligned to revenue growth, customer acquisition efficiency, and long-term equity development.

Local Market Activation

• Translate enterprise strategy into locally relevant campaigns that resonate within each community.
• Partner with Branch Managers and regional leaders to ensure consistent, high-quality brand execution in-market.
• Enable local teams with tools, training, and creative assets that elevate the customer experience.

Media & Investment Oversight

• Guide brand-focused media strategy across broadcast, OTT, radio, outdoor, sponsorships, and emerging channels.
• Collaborate with agency partners to implement testing frameworks and media mix modeling to optimize spend.
• Ensure brand investment drives measurable outcomes including awareness, branded demand, and share of voice.

Creative Leadership & Content Systems

• Lead development of compelling creative that builds trust, emotional connection, and brand recognition.
• Establish scalable creative systems and asset libraries to support multiple brands and markets efficiently.
• Manage internal and external creative resources to deliver quality work with speed and consistency.

Cross-Functional Partnership

• Work closely with performance marketing, CRM, operations, and call center teams to align brand and demand generation.
• Support recruiting and employer branding initiatives to help attract skilled trades talent.
• Present brand strategy and performance insights to executive leadership and private equity stakeholders.

What Success Looks Like

• Stronger brand recognition and trust across all operating markets
• Increased branded search, direct demand, and customer loyalty
• Reduced reliance on high-cost third-party lead channels
• Improved CAC efficiency and long-term customer value
• A scalable brand infrastructure that supports continued acquisitions and growth

What You Bring

• 8–12 years of brand leadership experience, ideally in multi-location, franchise, retail, or service-based environments.
• Demonstrated success building brand systems across diverse geographic markets.
• Experience integrating brand strategy with data-driven performance outcomes.
• Strong analytical orientation with understanding of CAC, LTV, and growth economics.
• Ability to influence cross-functional stakeholders—from field leadership to executive teams.
• Bachelor’s degree required; MBA or advanced marketing training preferred.

 You’ll Thrive Here If You…

• Enjoy building structure and clarity in fast-scaling, private-equity-backed environments.
• Balance creativity with accountability and measurable results.
• Can think strategically while remaining close to execution.
• Want to shape how trusted local brands evolve into a powerful regional platform.

 What We Offer

• Competitive base salary: $150,000–$160,000 15% bonus opportunity
• Comprehensive benefits: Medical, Dental, Vision
• 401(k) with company match
• PTO and paid holidays
• Company-paid life insurance, disability coverage, and EAP
• Opportunity to make a visible impact in a rapidly growing organization

EOE