What are the responsibilities and job description for the Web Analytics Consultant position at STAFFWORXS?
Job Title: Web Analytics Consultant (Google Analytics 4)
Location: Springfield, Missouri (Remote with one onsite client visit per month)
Overview
A leading retail organization in Springfield, MO is seeking a Senior Web Analytics Engineer with expert GA4 experience. This hybrid role owns GA4/GTM implementation, data governance, and analytics optimization across digital platforms, supporting product, marketing, and engineering teams.
Key Responsibilities
- Design and implement GA4 tracking via GTM for web and mobile.
- Build/maintain data layers, events, custom dimensions, metrics, and audiences.
- Develop Analytics Implementation Guides and technical documentation.
- Conduct QA using DebugView, Tag Assistant, Charles Proxy, and browser dev tools.
- Collaborate in Agile/Scrum sprints, translating business needs into analytics requirements.
- Build dashboards in GA4 and Looker Studio; support integrations with Google Ads, BigQuery, Tableau/Power BI.
- Manage cross-domain/device tracking and ensure GDPR/CCPA compliance.
Required Qualifications
- Bachelor’s in CS, Information Systems, Marketing, or equivalent experience.
- 5 years hands-on digital analytics experience with expert GA4/GTM skills.
- Strong JavaScript, JSON, HTML/CSS, and advanced SQL.
- Proficiency with debugging tools and data warehousing concepts.
- Strong communication and documentation skills; Agile experience.
Preferred
- Retail/e-commerce analytics experience.
- Advanced BigQuery and data modeling.
- Adobe Analytics familiarity.
- Experience with segmentation and advanced marketing analytics.