Head of Marketing / Chief Marketing Officer

Position Overview

The Head of Marketing will lead the development and execution of a comprehensive, multi-channel marketing strategy across all business units. This individual will oversee brand positioning, customer acquisition, and revenue-driving initiatives across auctions, retail galleries, marketplace, services, and social commerce channels.

This role requires a blend of strategic vision, analytical rigor, and hands-on execution, with the ability to operate both at a high level and in the details of campaign development.

Key Responsibilities

Strategic Leadership

• Develop and execute a unified marketing strategy aligned with company growth objectives across all business lines
• Build and manage the annual marketing budget, ensuring efficient allocation of resources and strong ROI
• Establish KPIs and reporting frameworks to measure performance and optimize campaigns
  
  

Marketing Planning & Execution

• Create and manage a comprehensive marketing calendar across auctions, retail, marketplace, and services
• Develop tailored marketing plans for:
• Auctions: Drive consignments and bidder participation across global sales
• Retail Galleries: Increase foot traffic, purchases, and walk-in consignments
• Stack’s Marketplace: Acquire and retain buyers and sellers
• Services: Promote Vault, Collectibles Market Qualified (CMQ), and Coins in Motion
• Apex Streams (Whatnot): Scale live social commerce presence and customer engagement
  
  

Channel Management

• Oversee execution across a diverse set of marketing channels:
• Print advertising in trade publications
• SEO and organic search growth
• SEM and paid acquisition campaigns
• AI-driven optimization and emerging marketing technologies
• Digital marketing (email, social, display, affiliate)
• Broadcast opportunities including radio and television
  
  

Team & Agency Leadership

• Build, lead, and mentor a high-performing marketing team across disciplines
• Manage external agencies and vendors (creative, media buying, PR, SEO, etc.)
• Foster a culture of accountability, creativity, and continuous improvement
  
  

Cross-Functional Collaboration

• Coordinate closely with auction, gallery, marketplace, and operations teams to align marketing initiatives
• Partner with numismatic specialists and business leaders to bring products and stories to market effectively
• Collaborate with Gold.com affiliated companies to share best practices, leverage synergies, and optimize group-wide performance
  
  

Qualifications

• 10 years of marketing leadership experience, ideally within collectibles, luxury goods, marketplaces, or e-commerce
• Proven track record of driving revenue growth through multi-channel marketing strategies
• Experience managing significant marketing budgets with strong analytical and ROI focus
• Deep understanding of both traditional and digital marketing channels
• Experience with marketplace platforms and/or social commerce (e.g., Whatnot, eBay Live) preferred
• Strong leadership, communication, and project management skills
• Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving environment
  
  

Full-Time | $200,000 - $250,000 / Annually | On-site - Costa Mesa, CA

Perks & Benefits

• Health, vision, dental, and life insurance
• 401(k) with company match
• Paid vacation & holidays
• Flexible spending account
• Employee Assistance Program
  
  

Equal Opportunity Employer. Candidates must be authorized to work in U.S. Thorough background check. This is a full-time position. No recruiters.