Demo

Tasting Room Assistant Manager

St Francis Winery and Vineyard, L.P.
Santa Rosa, CA Full Time
POSTED ON 7/18/2026
AVAILABLE BEFORE 9/17/2026
Description:

If you love wine, people, and the art of a truly memorable guest experience, this is the role you've been building toward. St. Francis Winery & Vineyards is looking for a passionate, driven leader to help run one of Sonoma's most beloved wine destinations.


What You'll Do

  • Coach and develop a team of Wine Educators to sharpen sales skills and deliver exceptional guest experiences
  • Step in as the lead when the Tasting Room Manager is out — running daily staff meetings, overseeing operations, and setting the tone
  • Oversee scheduling, group tastings, tours, and special guest experiences from start to finish
  • Collaborate cross-functionally with Wine Club, Events, and the Executive Chef's team to drive sales and loyalty
  • Manage opening and closing procedures and ensure all staff are properly trained on POS systems and protocols
  • Resolve guest concerns quickly and professionally, upholding St. Francis' reputation for world-class hospitality


$68,000 – $78,000 annually | Full-Time, Exempt

Requirements:

Who You Are

  • 3 years of wine industry or hospitality experience, with direct tasting room experience a strong plus
  • A natural leader who coaches by example and genuinely enjoys developing others
  • A guest experience pro — you anticipate needs, build rapport, and turn visitors into wine club members
  • Highly organized, calm under pressure, and comfortable managing shifting priorities
  • Proficient with POS systems and Microsoft Office
  • Available to work weekends and holidays | Must be 21 | Able to lift up to 45 lbs.

Why St. Francis

  • Voted one of the Best Places to Work in the North Bay by our employees 15 years in a row
  • A cornerstone of Sonoma wine country for decades, with a reputation for exceptional wines and warm hospitality
  • A collaborative team culture where your leadership truly makes an impact
  • Beautiful Kenwood setting surrounded by estate vineyards
  • A company that invests in your professional growth and development
  • Full benefits including health, dental, vision, 401K and more!

Ready to bring your passion for wine and people to a role where both truly matter?

St. Francis Winery and Vineyards is an equal opportunity employer, committed to a diverse and inclusive work environment. (EOE M/V/F/D)

Salary : $68,000 - $78,000

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