What are the responsibilities and job description for the Director of Marketing & Communications position at St. Francis-Emory Healthcare?
The Director of Business Development, Marketing, and Public Relations is responsible for creating and executing strategic plans that enhance the hospital’s brand, support its growth goals, and engage both internal and external audiences. This leader oversees marketing, communications, public relations, media outreach, and business development initiatives in alignment with the hospital’s mission and strategic objectives.
Essential Functions
- Leads development and execution of proactive branding and marketing strategies across all media channels.
- Coordinates internal and external communications, media relations, publications, and advertising.
- Manages planning and promotion of special events to support hospital growth and visibility.
- Develops content for public relations materials, including press releases, media kits, pitch letters, and executive statements.
- Partners with business units to align marketing initiatives with strategic goals.
- Builds and maintains professional relationships with local and regional media, community partners, and stakeholders.
- Manages daily public relations activities including agency relationships, media interactions, and placement strategies.
- Drives growth by identifying and implementing opportunities for service expansion and market engagement.
- Ensures brand consistency and customer service excellence across all communication touchpoints.
- Collaborates in performance improvement activities and organizational initiatives.
Knowledge/Skills/Abilities/Expectations
- Excellent verbal and written communication skills including editorial proficiency.
- Strong organizational, critical thinking, and time management abilities.
- Demonstrated leadership and crisis management capabilities.
- Ability to work independently, prioritize multiple projects, and adapt under pressure.
- Proficiency with digital marketing platforms, media tools, and standard business software.
- Professional demeanor and ability to engage effectively with a wide range of audiences.
Qualifications
Education
- Bachelor’s degree required in Marketing, Communications, Business, or related field.
- Master’s degree preferred.
Licenses/Certifications
- No specific license or certification required.
- Certifications must be obtained within time frame required by facility policy if applicable.
Experience
- Minimum of two (2) to five (5) years of experience in healthcare or the medical industry required.
- Strong background in public relations and communications highly preferred.