Sales Manager

Sales Manager

Residential New Construction | Metro Atlanta, Georgia

Employment Type: Full-Time, Exempt

Location: Metro Atlanta, Georgia

Reports To: SVP of Administration

Build More Than Homes. Build a Sales Organization.

SR Homes is seeking an experienced, hands-on Sales Manager to serve as a player-coach for our growing new home sales organization.

This leadership role combines sales management, team development, business strategy, and direct customer engagement. The ideal candidate will lead by example—driving results personally while developing a high-performing team capable of supporting SR Homes’ continued growth throughout Metro Atlanta.

Unlike large national builders, SR Homes offers direct access to ownership, meaningful influence over business decisions, and the opportunity to make a visible impact on the company’s future growth.

About SR Homes

SR Homes is a privately held residential homebuilder serving Metro Atlanta and surrounding communities. We specialize in thoughtfully designed homes that combine quality craftsmanship, innovative design, and exceptional customer experiences.

With multiple active communities and future growth planned, SR Homes is committed to building homes, neighborhoods, and relationships that stand the test of time.

Our entrepreneurial culture provides team members with the opportunity to contribute ideas, influence strategy, and grow alongside the business.

Position Overview

The Sales Manager is responsible for driving sales performance across all active communities while coaching, developing, and supporting a team of on-site sales professionals.

The successful candidate will personally engage with buyers, help close high-value opportunities, and provide hands-on leadership to the sales team. You will be equally comfortable on a busy sales floor, conducting field coaching with sales agents, reviewing sales strategy with ownership, and helping buyers navigate one of the most significant purchasing decisions of their lives.

As a player-coach, you will lead by example—demonstrating best practices in customer engagement, follow-up, negotiation, and closing while building a high-performing sales culture focused on growth, accountability, and exceptional customer experiences.

This position requires regular travel between communities and active involvement in the day-to-day sales operation.

Key Responsibilities

Sales Leadership & Team Development

• Recruit, hire, onboard, and develop on-site sales professionals
• Provide coaching, mentoring, and performance feedback
• Conduct sales training and role-play sessions
• Establish individual and team sales goals
• Foster a culture of accountability, professionalism, and customer service
• Drive performance through ongoing development and support

Sales Operations & Business Growth

• Lead sales strategy across all active communities
• Monitor sales pace, conversion rates, traffic, and forecasting metrics
• Ensure CRM accuracy and prospect follow-up compliance
• Conduct regular sales meetings and performance reviews
• Analyze market conditions and competitive activity
• Partner with leadership on pricing, inventory management, incentives, and growth strategies

Customer Experience

• Personally manage select buyers and key sales opportunities
• Support sales associates in closing complex transactions
• Guide customers through the home buying process from initial visit through closing
• Assist with model home openings, special events, and community launches
• Resolve customer concerns and escalations professionally and effectively
• Maintain exceptional customer satisfaction throughout the buying experience

Compliance & Process Management

• Ensure contracts and sales documentation are completed accurately
• Maintain compliance with Georgia real estate laws and fair housing regulations
• Protect company profitability while supporting sales growth
• Continuously improve sales processes and operational efficiency

Qualifications

• Active Georgia Real Estate License required
• Minimum 5 years of new home sales experience
• Previous sales leadership experience strongly preferred
• Proven success coaching and developing sales professionals
• Strong understanding of residential construction, financing, contracts, and closing processes
• Experience selling production, move-up, and custom homes preferred
• Strong analytical, organizational, and problem-solving skills
• Proficiency with CRM systems and sales reporting tools
• Excellent verbal and written communication skills
• Ability to travel between communities as business needs require
• Weekend availability as required to support community operations and sales events

What Success Looks Like

In this role, you will:

• Increase overall sales performance across communities
• Improve traffic-to-contract conversion rates
• Develop and retain high-performing sales professionals
• Support profitable company growth
• Deliver exceptional customer experiences
• Serve as a trusted business partner to ownership and leadership
• Create a sales culture focused on accountability, execution, and results

Compensation & Benefits

• Competitive Base Salary: $100,000 – $130,000
• Annual Performance Incentive Opportunity
• Mileage Reimbursement
• Health, Dental, and Vision Benefits
• Paid Time Off and Company Holidays
• Professional Development Opportunities
• Direct Exposure to Executive Leadership
• Opportunity to Influence Company Growth and Strategy

Why Join SR Homes?

At SR Homes, you are more than a manager—you are a leader, coach, mentor, and contributor to the future of the organization.

If you are a sales professional who enjoys developing people, building relationships, closing deals, and helping shape a growing business, we invite you to explore this exciting opportunity.

Join SR Homes and help build what comes next.