What are the responsibilities and job description for the Social Media Manager position at SQUIRE?
WHO WE ARESQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.Founded in 2015, SQUIRE is trusted by more than 30,000 barbers across 5,000 shops in more than a thousand cities worldwide. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store. ABOUT THE ROLESQUIRE is looking to bring on a Social Media Manager to own the company’s social presence end-to-end. This role will define the strategy, create and publish content, engage with the barber community, and serve as a frontline connection between SQUIRE and its customers. This role requires the individual to be both strategic and hands-on in order to develop content that educates, entertains, and builds meaningful relationships in order to establish SQUIRE as the most trusted brand in the barber industry.Reports To: Director, Content MarketingLocation: US - RemoteType: Full TimeYOUR CRAFT (Job Duties & Responsibilities)Own Social Strategy & ExecutionDefine SQUIRE’s social media strategy across: Instagram, TikTok, Facebook, X / Twitter, and YouTube (short-form and long-form, as appropriate)Own content planning, calendars, posting cadence, and optimizationStay on top of platform trends, formats, and algorithmsCreate Engaging, High-Quality ContentYou will create and publish a wide range of content, including:Customer stories and spotlightsProduct announcements and feature launchesEducational content and best practicesIndustry facts, stats, and insightsBehind-the-scenes and culture contentShort-form video optimized for TikTok and ReelsThis is a creator role — you will be expected to ideate, shoot, edit, write, and publish content regularlyEngage With Customers & CommunityActively monitor comments, DMs, and mentionsRespond to customer questions in a timely, on-brand wayRoute inquiries to Sales, Support, or other internal teams as neededSurface trends, feedback, and insights from social back to the broader teamEnable Employees & Customers to ParticipateMake it easy for SQUIRE employees, Barbers, and Show Owners to participate in social content and amplificationBuild simple systems and playbooks for: Employee advocacy Customer UGC and testimonials Reposts, collabs, and creator partnershipsMeasure & ImproveTrack and report on performance across platformsOptimize based on engagement, reach, and growthExperiment with new formats, creators, and content typesThe duties and responsibilities outlined above are not a comprehensive list, and additional tasks may be assigned from time to time based on business needs.YOUR FOUNDATION (Experience & Skills)Experience5 years managing social media for a brand or companyProven experience creating content that drives real engagementExperience owning social strategy, not just posting executionBonus: experience in SaaS, beauty, barbering, wellness, or similar industriesSkills & StrengthsYou are:A social media native — you understand platforms intuitivelyComfortable being hands-on with content creationStrong writer with a great sense of brand voiceCreative, curious, and always experimentingHighly organized and consistentYou have:Experience creating short-form video contentStrong instincts for what will resonate with creators and SMB ownersExperience handling customer conversations publicly and privatelyAbility to collaborate cross-functionally with Sales, Support, Marketing, and ProductWHAT WE OFFERBase Salary ($90,000 - $120,000)New hire stock grant100% employer paid medical, dental, and vision insurance for you and your dependents401K plan with company contributionGenerous PTO and Parental Leave policiesInterview AccommodationsSQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to recruiting@getsquire.com and someone on our team will respond to your request. EEO ProvisionSQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Pay Transparency Nondiscrimination ProvisionSQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.E-Verify ParticipationSQUIRE participates in E-Verify. Learn more about E-verify here. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. 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Salary : $90,000 - $120,000