Marketing Technology Product Owner

Please note this position is based in our Phoenix, AZ Support Office.  Sprouts Farmers Market is on an exciting journey to invest and grow its Marketing Technology stack, from the source customer data storage layer to activation via owned and paid channels. We are actively crafting a multi-year technical roadmap to methodically grow our personalization capabilities in support of our robust marketing goals. The roadmap includes capability unlocks within existing Marketing Engagement & automation technologies and investment in new tooling that will allow us to identify our customers, know them, protect the data they offer us, and engage with them in a personalized way across all our owned channels, from email, text, push, direct mail, our web and mobile platforms, and via ad technology for retargeting or personalized media and ad serving.

The Marketing Technology Product owner is a critical contributor in crafting and executing against the strategy, roadmap, and backlog, and is responsible for administering core platforms within our architecture: Marketing Media Systems, including our Demand side Platforms and Ad Technology (Data Onboarding, DSP, Ad Partners i.e. Meta, Google, TikTok, Google Ad Manager) and Aprimo Digital Asset Management platform and Braze Customer Engagement platform.

In this role, you will be responsible for owning and providing deep expertise around the configuration, deployment, and optimization of MarTech products, including marketing automation tools and customer data platforms. The IT Product owner will work alongside a skilled team of engineers, architects, technical and QA analysts, to craft and deliver new feature capabilities and support of existing products.

We strive for a solution focused, product mind set here, knowing that our customers’ expectations are always evolving.

If you have a strong passion for marketing technology, Join us!!

Essential Functions:

Strategy

· Cultivate a strategic relationship with platform partners and act as initial point of contact for MarTech platform providers Aprimo DAM & Media Ad Technology.

· Continually assess opportunities to extend existing Marketing technology platforms to better meet Marketing Strategies.

· Drive quarterly business reviews with MarTech platform partners, influencing platform strategies through strong relationships.

· Continually research and assess emergent technology in the industry for future strategic growth. Regularly attend conferences, webinars, and subscribe to martech.org to discover industry trends. Bring forth recommendations and emergent opportunities to keep Sprouts MarTech relevant.

· Coach more junior team members as they grow into product ownership.

Roadmap & Release Management

· Influence vendor platform roadmap with capabilities and feature requests.

· Obtain advanced knowledge of new features and functionality coming into the platform and create a cadence for turning on feature flags in our environment, following planned coordination and testing with business partners and IT product teams.

· Consistently track platform utilization and identify future roadmap milestones when utilization will exceed allotment and/or contract renewals are required.

· Lead working sessions with Business Owners and Technical team members to craft a roadmap of business capabilities and technical enablement work.

· Represent changes in IT Change Advisory Board meetings and communicate to stakeholders about planned or emergency releases.

Execution

· In Partnership with Infosec teams, ensure platforms adhere to Sprouts Security Policies for user access controls and handling of customer PII.

· Designs a plan for and implements necessary monitoring and alerting, on an ongoing basis, to ensure core platform capabilities and critical journeys/ functions are working as expected.

· Architect solutions internal to Braze and where appropriate partner with Solution and Data Architects for integrations and data feeds.

· Configure platform as a technical producer where necessary and provide thought leadership to business partners or 3rd party managed service partners executing in the systems.

· Support CRM and personalization roadmap realization by enabling new feature functionality including; Content Cards, In app Messaging, Dynamic image assets.

· Ensure robust business requirements are documented and that technical stories/ QA stories have traceability and coverage.

· Support product managers with an understanding of the Marketing technology budget line items and how feature roadmaps may impact these line items.

Support

· Design and be accountable for platform issue management including: creating a process that fits within Sprouts broader Incident Management ITIL framework for reporting, tracking, and managing communications throughout P1 -P3 incidents

· Align the process with business owners such that there is appropriate division of incident management between IT and Marketing power- users who may introduce issues via Run the Business campaign creation.

Knowledge, Skills and Abilities:

· Braze Certified Practitioner & Braze Certified Developer preferred or willing and able to become certified within first 12 months of employment.

· Aprimo Certified preferred or willing and able to become certified within first 3 months of employment.

· Explicit knowledge of Paid Media integrations and technology, including: Demand Side Platforms, Programmatic Ad Buying, Ad Servers like Google Ad Manager, and Data Onboarding solutions like Liveramp, TransUnion, Experian etc.

· Bachelor’s or Master’s degree or equivalent work experience.

· Experience leading engineering discussions around technology decisions and strategy related to a product.

· 5 years working with or supporting marketing technology (ESPs, CDPS) preferably in a high-growth environment.

· Technical understanding of data movement/ ingestion capabilities such as API, SDK, CSV imports, and batch integrations.

· 3 years of experience with system integrations, data mappings, configurations, implementations, data migration.

· Working level knowledge of SQL. Experience within Databricks Environment a plus.

· Understanding of data architecture, data models and data flows

· Understanding of data privacy, consent management and preference management

· Experience with or exposure to other MarTech technologies

· Strong interpersonal and vendor management skills

· Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders.

· An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change.

In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

• Competitive pay
• Sick time plan that you can use to support you or your immediate families health
• Vacation accrual plan
• Opportunities for career growth
• 15% discount for you and one other family member in your household on all purchases made at Sprouts
• Flexible schedules
• Employee Assistance Program (EAP)
• 401(K) Retirement savings plan with a generous company match
• Company paid life insurance
• Contests and appreciation events throughout the year full of prizes, food and fun!

Eligibility requirements may apply for the following benefits:

• Bonus based on company and/or individual performance
• Affordable benefit coverage, including medical, dental and vision
• Health Savings Account with company match
• Pre-tax Flexible Spending Accounts for healthcare and dependent care
• Company paid short-term disability coverage
• Paid parental leave for both mothers and fathers
• Paid holidays

Get Paid Every Day!

Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free.  We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday.

 You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.

Grow with us!

If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting.  Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.

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