What are the responsibilities and job description for the Social Media and Influencer Specialist position at Sprout Living?
At Sprout Living, we are passionate about providing high-quality, wellness-focused products to inspire healthier living. As a leading consumer packaged goods (CPG) brand, we are dedicated to transparency, innovation and delivering exceptional customer experiences.
Position Overview
We are seeking an Marketing Associate to join our dynamic marketing team. This role is essential in driving brand awareness and revenue growth by managing and expanding our influencer partnerships, affiliate programs and social media. The ideal candidate is highly organized, creative, and data-driven, with experience in social media marketing and familiarity with platforms like GRIN, Klaviyo, and others that facilitate influencer and affiliate management.
Key Responsibilities
Influencer Marketing:
- Identify, recruit, and onboard influencers that align with our brand values and target audience.
- Build and maintain strong relationships with influencers, creators, and brand ambassadors.
- Negotiate contracts, manage budgets, and ensure deliverables are met within deadlines.
- Collaborate with influencers to create engaging, on-brand content for social media platforms, blogs, and other channels.
Affiliate Program Management:
- Develop and manage our affiliate marketing program, including recruitment, onboarding, and ongoing support of affiliates.
- Monitor performance metrics, analyze results, and optimize strategies to drive affiliate revenue growth.
- Ensure affiliates have the resources and support they need to succeed, including promotional materials and timely payments.
Social Media Marketing and Content:
- Assist in the planning, creation and execution of organic social media campaigns and influencer and affiliate initiatives.
- Monitor social media trends and identify opportunities for collaboration and engagement.
- Collaborate with the social media team to ensure cohesive messaging across all platforms.
- Film and edit video and still content, participate in videos, lives, photoshoots.
- Build local brand awareness through events and pop-ups.
Platform Management:
- Utilize tools such as GRIN, Klaviyo, Google Analytics, and social media analytics platforms to track and report on campaign performance.
- Maintain a database of influencer and affiliate contacts, performance data, and collaboration history.
Collaboration & Communication:
- Work closely with the marketing team to align influencer and affiliate initiatives with broader brand campaigns.
- Act as a liaison between influencers, affiliates, and internal teams to ensure smooth communication and execution of projects.
Qualifications
Experience:
- 3-5 years of experience in influencer marketing, affiliate program management, or social media marketing.
- Prior experience with wellness or CPG brands is highly preferred.
Technical Skills:
- Proficiency in tools such as GRIN, Klaviyo, Google Analytics, Canva, and social media management platforms (e.g., Sprout Social, Hootsuite).
- Experience and familiarity with Adobe-suite tools such as Illustrator, Photoshop and Premiere Pro is highly preferred.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their best practices.
Soft Skills:
- Exceptional organizational skills and attention to detail.
- Strong communication skills, both written and verbal.
- Ability to multitask, prioritize, and work in a fast-paced environment.
- Creative thinker with a passion for storytelling and building relationships.
Education:
Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.
Perks & Benefits:
- Competitive salary performance-based bonus
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off holidays
- Product discounts access to new launches
- Direct impact on a growing brand with room for advancement
- Work from home flexibility