What are the responsibilities and job description for the Marketing & Communications Cooridnator position at Springfield Urban League?
Position: Marketing & Communications Coordinator
Reports To: Marketing & Communications Manager
Location: Springfield Urban League Inc. - Administrative Office 100 North 11th Street
Position Description: We are seeking a talented and passionate Marketing & Communications Coordinator to join our organization. The Marketing & Communications Coordinator will play a pivotal role in developing and executing marketing strategies to enhance our organization's visibility, online engagement, and assist in communicating opportunities for the community. The ideal candidate should have a strong background in marketing, exceptional communication skills, and a genuine commitment to our mission.
Responsibilities:
- Assist with the strategy, development, and implementation of SUL’s marketing, social media, branding, digital, and communication activities.
- Assist with the design and creation of marketing materials and organize all marketing events to expose agency and offerings to its target audience.
- Assist with the development of materials needed for SUL annual special events, i.e., flyers, event booklets, invitations, newsletters, etc.
- Collaborate and work closely with staff members in various departments to develop marketing pieces for programs and community events, communicate marketing trends and intelligence, and produce reports.
- Coordinate event planning with departments and assist with the SUL Outreach Team.
- Attend SUL-sponsored events and workshops and outside after-hour activities to build a photo library of SUL's presence in the community and ensure agency messaging and presence align with our brand.
- Manage our online job boards, internal digital screens, and create content for our e-Newsletter.
- Manage website events, edits, and cosmetic alterations.
- Demonstrate and maintain proficiency in prioritizing tasks, multi-tasking, and working harmoniously with other team members.
- Conduct bi-weekly departmental check-ins.
- Demonstrate preeminent creativity and experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
- Maintain the ability to work weekends and evenings as required, to support SUL activities and events.
Qualifications:
- Bachelor’s degree in marketing, Communications, or a related field.
- Knowledge of Microsoft Office Suite, Adobe Premiere, Adobe Creative Cloud, Canva and iMovie, and other photo/video editing platforms.
- Proven knowledge of different digital platforms and how to utilize them.
- Basic knowledge of web design procedures.
- 2-4 years of experience.
- Excellent writing and oral communication skills.
- Detailed-oriented.
- Strong people skills.
- Valid drivers license and reliable transportation.
90-Day Success Metrics:
- 40 publishable social media posts including reels, stories, page postings, and data storytelling documenting the CDF Freedom School and Camp Nkiru Summer Leadership Program.
- Minimum 25 short form videos.
- Build a digital content library in Dropbox containing at least 300 photos and videos.
- Produce 10 spotlight stories and capture 10 testimonials from students, families, or staff.
- Website Management: Complete 10-15 website updates or edits supporting program promotion and organizational updates.
- Assist with planning and promotion of 3-5 organizational events and provide measurable outcomes.
- Produce two end-of-summer recap videos.
Core Competencies:
- Ability to capture compelling photos, videos, and narratives that highlight program impact and community outcomes.
- Demonstrate ability to work in fast paced environment and work effectively with program staff.
- Proficiency in managing multiple platforms, increasing engagement, understanding algorithms, and creating platform-specific content.
- Strong written and verbal communication skills.
- Ability to support planning, marketing, and execution of organizational events and community programming.
- Proactively identify storytelling opportunities and develop marketing ideas.