E-Commerce Content Specialist

Position Overview

We are looking for a detail-oriented and creative Ecommerce Content Specialist to develop and optimize product content across multiple online sales channels. This role is responsible for ensuring all product listings are accurate, meet brand standards, visually compelling, and optimized to drive conversions and enhance the customer experience.

In addition to managing written content, this role will play a part in developing rich media assets, including product image stacks and short-form videos for ecommerce and marketplace platforms, as well as managing customer feedback and reviews.

Key Responsibilities

Product Listing Management

• Create, edit, and maintain product listings (titles, descriptions, specifications, images, videos, and variants)
• Ensure all product information is accurate, up-to-date, and consistent across platforms

Catalog Management

• Organize and maintain product categories and collections
• Manage large product catalogs efficiently using internal systems

Multi-Channel Content Publishing

• Publish and manage product content across ecommerce platforms and marketplaces
• Ensure compliance with each platform’s content requirements and guidelines

Content Optimization

• Write and optimize product descriptions to improve search visibility and conversion rates
• Conduct keyword research and apply SEO and marketplace optimization best practices

Visual Content Creation (Graphic Design & Video)

• Design and produce product image stacks (e.g., lifestyle images, infographics, feature callouts, comparison charts)
• Create and edit short-form product videos for listings, ads, and social commerce
• Ensure visual assets align with brand guidelines and platform requirements
• Collaborate with marketing and other designers to create assets using existing product imagery

Customer Reviews & Feedback Management

• Monitor, moderate, and respond to customer reviews and questions using Bazaarvoice
• Analyze customer feedback to identify trends, product issues, and opportunities for content improvement
• Partner with internal teams (customer service, operations and marketing) to address feedback and improve customer satisfaction
• Ensure review content aligns with brand voice and compliance guidelines

Performance Monitoring & Reporting

• Track product performance metrics (traffic, conversion rates, engagement)
• Use insights to improve listings, visuals, and overall content strategy

Cross-Functional Collaboration

• Work closely with marketing, design, and sales to align product content with campaigns, branding, and updates

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
• 3–5 years of experience in ecommerce content management, digital design and merchandising, or online product marketing.
• Strong understanding of SEO and ecommerce content optimization.
• Experience managing product content including descriptions, image stacks, digital assets and A rich content development.
• Familiarity with Bazaarvoice or similar customer feedback management platforms preferred.
• Graphic design and digital media creation skills including proficiency in adobe creative suite.
• Experience with e-commerce item management platforms, with the ability to quickly learn and adapt to new systems
• Strong analytical and problem-solving skills with the ability to use data to improve content performance and drive sales.
• Excellent communication and collaboration skills.

Key Competencies

• Digital content strategy
• Ecommerce product content management
• SEO and product content optimization
• Customer feedback analysis
• Digital media and graphic design
• Data-driven decision making
• Cross-functional collaboration