What are the responsibilities and job description for the Community Sales Director position at Spring Hills Default?
NOW HIRING: Community Sales Director – Make a Difference Every Day!
Spring Hills Mount Vernon - Alexandria, VA
Position Type: Full-Time, Exempt
Schedule: Monday-Friday, Occasional Weekends
Pay: $70,000 Commission
About Us
At Spring Hills Mount Vernon, we are dedicated to delivering exceptional care while building strong connections within our local community. We pride ourselves on creating a welcoming environment where seniors and their families feel supported, informed, and at home. Our team is driven by meaningful relationships, trusted partnerships, and a commitment to helping families find the right place to call home. Join us and play a key role in expanding our community presence and making a lasting impact.
Position Summary
The Director of Community Relations is responsible for building strong relationships within the community and driving occupancy (census) growth. This role focuses on educating and guiding prospective residents and their families, developing referral partnerships, and increasing community visibility through strategic outreach.
Key Responsibilities
Sales & Census Growth
- Meet and maintain occupancy goals by converting prospects into residents
- Conduct tours, off-site visits, and one-on-one meetings with prospects and families
- Follow up consistently via phone, email, and in-person visits
- Lead and participate in daily sales meetings
- Support and manage the resident move-in process and required documentation
- Maintain accurate prospect and referral data in CRM systems
- Monitor competitor pricing and market trends
Community Outreach & Relationship Building
- Build and maintain relationships with hospitals, physicians, senior centers, and referral partners
- Plan and attend events, open houses, and networking activities
- Represent the community at local and professional events
- Identify new referral sources and evaluate outreach effectiveness
- Collaborate with leadership to align marketing and sales strategies
- Track outreach efforts and referral activity
Administrative & Team Support
- Prepare daily census and marketing reports
- Use tools such as Microsoft Office and CRM systems effectively
- Support or supervise the Community Relations Coordinator (if applicable)
- Maintain confidentiality and a professional, positive work environment
- Attend trainings and meetings as required
Skills & Qualifications
- Senior Living sales experience required
- Working knowledge of Welcome Home CRM preferred
- Strong internal sales and external business development skills
- Excellent communication, negotiation, and relationship-building abilities
- Strong time management, organization, and problem-solving skills
- Reliable transportation required
Education & Experience
- Bachelor’s degree (or equivalent experience)
- 1–2 years of related experience in sales, marketing, or healthcare preferred
- Valid driver’s license and reliable transportation (local travel required)
Physical Requirements
- Regular standing, walking, and communication
- Occasional bending, lifting, and reaching
- Ability to lift up to 50 pounds as needed
Equal Opportunity Employer
We are proud to be an Equal Opportunity Employer and are committed to creating an inclusive environment for all employees. We celebrate diversity and do not discriminate based on race, religion, color, gender, sexual orientation, age, national origin, disability, or any other protected status.
Salary : $70,000