What are the responsibilities and job description for the Digital Marketing Coordinator position at Spring-Green Enterprises Inc. & Subsidiaries?
SGE Marketing Services Inc, is an affiliate company of Spring-Green Enterprises parent company of two national franchise brands, Pet Butler and Spring Green as well as a portfolio of company owned franchises. SGE Marketing is seeking a full-time Digital Marketing Coordinator based out of Naperville, IL. This is a hybrid position with flexibility to work remotely, along with expectations to work in the Naperville, IL corporate office.
We offer competitive benefits including medical, dental, vision, life, and disability insurance, 401(k) participation, and paid holidays and vacation.
Annual salary range
$45,500k - $50,000k based on experience.
We encourage personal and professional growth, join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.
Position Summary
Responsible for creating and coordinating digital initiatives and assisting the Director of Owned & Earned Media in executing and analyzing those campaigns. This person must be data driven, detailed oriented, and well organized to keep various projects moving forward simultaneously. This person will provide day to day support to the Marketing department including but not limited to supporting all website content, email marketing, social media, online local listing directories, and Search Engine Optimization (SEO) for consumer and franchise development business entities.
Key Essential Duties and Responsibilities
- Assist in overseeing and executing digital projects and report on digital initiatives which include website content, SEO, email marketing and social media.
- Coordinate the setup of franchise owner profiles and landing pages in Meta Business Suite, local listings and others.
- Update monthly scorecards defining campaign performance.
- Deliver recurring presentations that clearly articulate campaign performance and key business objectives to internal team and external clients, stakeholders and business partners.
- Assist with maintaining, implementation of vendor recommendations, and updating content on the Spring-Green and Pet Butler websites.
- Communicate with franchise owners on reporting, content, surveys and reviews.
- Assist with franchise owner business planning and preparation in relation to marketing campaigns.
- Assist in executing deliverables related to search engine optimization and UX to maximize KPIs.
- Utilize marketing tools to monitor and analyze marketing campaigns, online conversions, and website traffic.
- Assist in the management of over 120 individual franchise owner social media profiles.
- Use Google Analytics to study user behavior and make recommendations to improve media performance.
- Perform Quality Assurance of all campaign materials prior to launch.
- Assist and maintain reputation management sites, respond to reviews, communicate details with franchise owners, and ensure follow-up.
Education and/or Experience:
- Bachelor’s Degree; preferably in Marketing, Communications or a related field.
- 2-3 years hands-on experience managing web CMS, email marketing and social media content for businesses.
- Solid knowledge of using Google Analytics, Meta Business Suite and email marketing.
- Microsoft Office skills; particularly advanced knowledge of Excel and PowerPoint.
- Agency experience a plus.
Certificates, Licenses, Registrations:
Valid driver’s license with good driving record required.
Equal Opportunity Employer
We are an Equal Opportunity Employer welcoming candidates from all backgrounds and industries to apply. We encourage personal and professional growth. Come join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.
Salary : $45,500 - $50,000