Dir Marketing West

Job Details

Description

This role requires a dynamic, strategic thinker who can translate high-level goals into tactical marketing plans, collaborate with cross-functional leaders, and manage a regional marketing team. The Director of Marketing will evaluate marketing performance, optimize programs, and continuously refine approaches to align with business objectives. This position is regionally based and requires travel to support site openings, market readiness, and community engagement efforts.

Site-Level Support

• Partner with operations and brand leaders to evaluate the marketing readiness of each site and tailor support accordingly
• Oversee the development and execution of marketing strategies for de novo and M&A site openings
• Drive localized, grassroots, and neighborhood marketing efforts including public relations (PR), media, sponsorships, and community involvement
• Maintain alignment with Spotless Brands’ marketing standards and enforce brand integrity across sites
  
  

Marketing Leadership & Planning

• Lead the development of brand-specific regional marketing plans with clear goals for revenue, membership, volume, ROI, and loyalty
• Set priorities and goals for regional brands in collaboration with brand, department, and functional leaders
• Manage and direct the regional marketing team, ensuring clarity, consistency, and accountability in execution
• Oversee and allocate regional marketing budgets effectively
  
  

Operations & Cross-Functional Collaboration

• Act as a strategic business partner to operations leaders, aligning marketing plans with operational performance and goals
• Evaluate and report on marketing program effectiveness and influence improvements in tools, systems, and processes
• Collaborate with the greater marketing team to share insights and best practices across regions
  
  

Team Development

• Recruit, hire, onboard, and develop high-performing Field Marketing Specialists (also known as Area Leaders of Marketing)
• Set clear performance expectations and coach team members to deliver strong outcomes
• Foster a collaborative, culturally aligned, and results-driven team environment
  
  

Education And Experience

• Bachelor’s degree required; degree in Marketing, Communication, or related field strongly preferred
• Minimum of 7 years of progressive marketing experience with a focus on field or multi-unit retail environments
• Experience in a trade area-based marketing role with planning and execution responsibilities
• Proven experience working with media and sponsorships, including contract negotiation and performance assessment
• Valid driver’s license required
• Must live in or be willing to relocate to assigned market
  
  

Knowledge, Skills, And Abilities

• Deep expertise in core marketing principles, grassroots marketing, and brand positioning
• Understanding of field marketing strategies in high-growth, multi-site retail or service industries
• Financial and operational acumen in evaluating ROI and campaign effectiveness
• Excellent communication, presentation, and interpersonal skills
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Creative thinker with the ability to translate strategic vision into actionable plans
• Proficiency in managing external partnerships and agency relationships
• Ability to influence and collaborate across all organizational levels and functions
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities
• Demonstrated ability to lead, coach, and develop high-performing teams
• Self-starter with strong decision-making and analytical skills
  
  

Physical Requirements

• Prolonged periods of sitting and working at a computer
• Ability to travel frequently (30-50%) within the assigned region for site visits, events, and leadership meetings
• Occasional light lifting of marketing materials or supplies may be required
• Ability to participate in marketing activations or community events, which may require standing for extended periods of time
  
  

This job description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, and abilities.

Spotless Brands and its subsidiaries comply with federal and state disability laws and make reasonable accommodation for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or recruitment process, please contact the Human Resources department and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Human Resources team will respond to your email promptly.

Spotless Brands and its affiliate brands are Equal Employment Opportunity (EEO) employers. Spotless Brands invites all qualified interested applicants to apply for career opportunities. It is the policy of the company to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran, disabled status or any other protected group status as defined by and subject to applicable federal, state and local laws. We use E-Verify to check employment eligibility: https://www.everify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf and https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster Eng_Es.pdf