Site Merchandiser Crecera

Position: Site Merchandiser 

ABOUT THE COMPANY 

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golf Warehouse, Play Baseball, and Play Softball, five of America’s leading retailers of outdoor gear, fishing equipment and technology, sporting goods and golf equipment. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include Sportsmans Guide, Salt Strong, TGW, Play Baseball, and Play Softball.

Job Summary

The Site Merchandiser is responsible for optimizing the online storefront and customer shopping journey to drive sales and engagement through effective management of product content, visuals, promotions, and data-driven insights across e-commerce sites and email channels. This role serves as a key bridge between merchandising, marketing, UX, and technology teams to create a compelling virtual store with seamless customer journeys. Using performance data and trends, the Site Merchandiser strategically places products, coordinates digital campaigns, and improves product discoverability to make online shopping intuitive and profitable.

Key Responsibilities:

• Develop a deep understanding of the customer and merchandising strategies to create coordinated promotions and digital campaigns across the website and promotional emails
• Plan and execute website merchandising strategies across key digital touchpoints, including the homepage, category pages, and product detail pages to maximize conversion, revenue, and average order value
• Monitor and continually improve site search and AI-driven recommendations for cross and upselling
• Collaborate with content and UX teams to develop best-in-class content and site experiences
• Utilize analytic tools and reports to understand customer behavior, sales trends, and website performance to create and implement actionable insights that drive improvements
• Ensure website content is accurate, up to date, and aligned with brand standards
• Partner with the creative team to ensure consistent storytelling and brand alignment across digital channels
• Support SEO best practices in product and category content
• Conduct A/B testing and make data-driven recommendations for site improvements
• Identify and fix merchandising issues such as broken links, missing content, or incorrect pricing
• Support the development and optimization of a strong online presence for the Sportsmas Guide membership program through strategic site placement, content updates, and promotional visibility

Required Skills & Qualifications:

• Experience in site merchandising (e-commerce), web merchandising, and/or digital retail
• Strong understanding of online shopping behavior and conversion optimization
• Familiarity with site merchandiser (e-commerce) platforms (e.g., Commerce Tools, Shopify, Magento, Salesforce Commerce Cloud, BigCommerce)
• Basic knowledge of SEO and web metric analytics tools (Adobe Analytics, Google Analytics or similar), and CMS systems
• Must have a passion for and understanding of the wants and needs of customers in the fishing, camping, hunting, or shooting sports spaces.
• Strong attention to detail and organizational skills
• Ability to analyze data and translate insights into action
• Excellent communication and teamwork skills

Preferred Qualifications:

• Experience with A/B testing tools and personalization platforms (e.g, Adobe Target, Tealium)
• Knowledge of UX/UI best practices
• Retail or consumer goods industry experience
• Basic HTML/CSS knowledge

Salary Range: $65,000 - $85,000

Salary : $65,000 - $85,000