Digital Content Strategist

JOB OBJECTIVE

The Digital Marketing Strategist will be responsible for creating and executing engaging digital marketing campaigns that drive awareness, lead generation, and conversion. This role emphasizes content strategy and creation - developing compelling stories across paid, owned, and earned channels that connect with our target audiences.

Our ideal candidate is a creative thinker with a strong foundation in digital marketing and proven experience developing content that performs. You know how to blend data-driven insight with storytelling craft, and you’re excited to collaborate with design, brand, and sales to bring ideas to life across platforms. While a solid understanding of marketing automation tools is beneficial, this role’s primary focus is concepting, writing, and optimizing content that fuels pipeline growth.

ESSENTIAL FUNCTIONS

Content Strategy & Creation

• Lead the planning and creation of digital content across channels—including paid ads, social media, blog articles, landing pages, and email campaigns.
• Collaborate with the marketing team to develop cohesive messaging and campaign narratives tailored to key audiences and personas.
• Write and edit content that aligns with our brand voice and supports each stage of the buyer’s journey.
• Partner with internal stakeholders to translate product stories, customer success highlights, and thought leadership into impactful marketing assets.
• Identify opportunities to repurpose and extend existing content across multiple channels to maximize reach and ROI.

Digital Campaign Execution

• Develop and execute paid and organic digital campaigns that drive engagement and lead generation.
• Monitor performance across paid channels and organic content, providing insights and recommendations for optimization.
• Stay ahead of emerging digital marketing trends, ad formats, and content best practices.

Email & Lead Nurture Strategy

• Create and manage email marketing campaigns that nurture prospects and re-engage existing customers.
• Collaborate with the team to segment audiences and personalize outreach using HubSpot tools.
• Optimize email performance through testing, analytics, and creative iteration.

Analytics & Continuous Improvement

• Track and report on content and campaign performance using analytics tools to inform future strategy.
• Continuously test and refine messaging, creative formats, and targeting to improve engagement and conversion.
• Partner with sales and customer success to gather feedback and ensure content aligns with buyer needs and market trends.

REQUIREMENTS

• 4 years of experience creating and executing B2B marketing campaigns that drive pipeline and revenue growth.
• Strong portfolio of written content—ranging from ad copy and social posts to long-form articles and email campaigns.
• Excellent written and verbal communication skills with a knack for storytelling and brand voice consistency.
• Experience leveraging marketing automation tools (HubSpot and Salesforce preferred) for campaign execution and performance tracking.
• Strong understanding of digital marketing channels, analytics, and conversion optimization.
• Proactive self-starter who thrives in a collaborative, fast-paced environment.
• This is an on-site position in Edina, MN with 4 days in the office.