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Recreation Non-Sports Program Manager - Hartselle Parks & Recreation

Sports Facilities Advisory, LLC
Hartselle, AL Full Time
POSTED ON 8/7/2026 CLOSED ON 9/5/2026

What are the responsibilities and job description for the Recreation Non-Sports Program Manager - Hartselle Parks & Recreation position at Sports Facilities Advisory, LLC?

RECREATION NON-SPORT PROGRAM MANAGER - Hartselle Parks & Recreation

SPRA SFM, LLC

LOCATION: Hartselle, AL

DEPARTMENT: OPERATIONS

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)


ABOUT THE COMPANY:

Hartselle Parks & Recreation is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Hartselle, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Hartselle Parks & Recreation is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The Recreation Non-Sports Program Manager supports the planning, coordination, and execution of the facility's community-based and non-sport programming. This role assists with a variety of programs, events, classes, camps, enrichment offerings, and special activities designed to serve youth, adults, families, and community groups. The Recreation Non-Sports Program Manager works closely with internal departments, external partners, instructors, and program staff to help drive participation, support revenue goals, and ensure programs are organized, promoted, and delivered successfully.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

  • Coordinate and support the planning, development, and execution of the facility's community-based and non-sport programming, including camps, classes, enrichment programs, after-school offerings, special events, and other activities
  • Support the ongoing facility program schedule in coordination with internal departments and operational priorities
  • Assist with developing programming that targets a variety of audiences, including corporate, group, adult, youth, family, and special interest markets
  • Support program budgets and help monitor revenue goals and operational efficiency
  • Assist with implementing sales initiatives and participation goals for programs, events, and special activities
  • Help generate program revenue through networking, relationship-building, community outreach, and strategic partnerships
  • Track, compile, and report weekly sales and participation results
  • Coordinate program and special activity logistics, execution, and follow-up
  • Support relationships with third-party partners, vendors, instructors, and community organizations to maximize revenue and expand programming opportunities
  • Assist with recruiting, training, scheduling, and supporting program staff, instructors, and support personnel
  • Collaborate with Operations, Marketing, and other departments to support the successful promotion, delivery, and execution of all programs
  • Actively participate in operational functions as needed, including event setup and execution, attendance at scheduled events and meetings, and support for other departments during special events
  • Serve as Manager on Duty (MOD) on weekends or during events, as assigned
  • Perform additional duties as assigned by management

MINIMUM QUALIFICATIONS:

  • Expeirence in recreation, community programming, hospitality, education, business, event management, or a related field
  • Must be able to work a flexible schedule, including weekends, nights, and holidays
  • Must possess current CPR/First Aid certifications or be willing to obtain them within a specified period of time
  • Proven experience developing, marketing, and managing community-based or recreational programs
  • Experience creating programs for a variety of age groups and audiences, including youth, adults, and families
  • Must be a team player with strong interpersonal, problem-solving, and negotiation skills
  • Excellent verbal and written communication skills
  • Strong computer skills, including Microsoft Word, Excel, PowerPoint, and related software

WORKING CONDITIONS AND PHYSICAL DEMANDS:

  • Must be able to lift 50 pounds waist high
  • May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop, or bend
  • Will be required to operate a computer
  • Facility has intermittent noise

Salary.com Estimation for Recreation Non-Sports Program Manager - Hartselle Parks & Recreation in Hartselle, AL
$68,869 to $93,734
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