What are the responsibilities and job description for the Digital Marketing Strategist position at Spokane Tribe Resort & Casino?
Position Summary
Responsible for developing and implementing innovative digital marketing strategies that drive brand awareness, engagement, and conversions. Analyzes market trends, consumer behavior, and competitive landscapes to create data-driven campaigns across digital channels. This position focuses on strategy, planning, and optimization across digital channels.
Key Responsibilities
Education and Experience
ActivityFrequencyDescriptionStanding / WalkingConstant / FrequentlyManeuver in all areas of the casino; constant standing and walking; may require 8 hours on feet or sitting.Stair NavigationOccasionallyAscent/descent of stairs throughout the property as required for job duties.Bending / Stooping / Kneeling / CrouchingOccasionallyRequired for accessing materials, equipment, or performing tasks in low or tight areas.ReachingRegularlyReach with hands and arms to access supplies, operate equipment, or handle materials.Lifting / Carrying / Pushing / PullingFrequently / OccasionallyLift, move, push, or pull up to 50 lbs, with or without assistance; regularly lift/move boxes or items necessary to job functions.Hand DexterityFrequentlyUse hands to grasp, manipulate, and operate tools, controls, documents, or office/gaming equipment; maintain finger dexterity for detailed tasks.Vision RequirementsRegularlyClose, distance, color, peripheral vision, and depth perception; visual acuity to discern text, graphics, colors, and fine detail accurately.Hearing & SpeechRegularlyHear and comprehend spoken information; communicate clearly to exchange information and respond to guests or team members.Concentration & FocusFrequentlyMaintain prolonged periods of attention and focus; perform tasks without distraction and under critical deadlines.Cognitive SkillsFrequentlyApply logic, reasoning, and critical thinking; analyze and process alphanumeric and visual data; complete tasks and documentation accurately.Environmental ExposureOccasionallyWork in extreme hot or cold temperatures; proximity to equipment or substances; may be required to work in tight, high, or confined spaces.Mobility / MovementFrequentlyMove efficiently throughout the casino floor and back-of-house areas; navigate varied surfaces and congested workspaces.
REGULATORY AND COMPLIANCE RESPONSIBILITIES In addition to the other duties described herein, every team member has the following responsibilities related to compliance with laws and regulations
Responsible for developing and implementing innovative digital marketing strategies that drive brand awareness, engagement, and conversions. Analyzes market trends, consumer behavior, and competitive landscapes to create data-driven campaigns across digital channels. This position focuses on strategy, planning, and optimization across digital channels.
Key Responsibilities
- Strategy Development and Execution
- Develop and implement comprehensive digital marketing strategies aligned with business objectives
- Manage multi-channel campaigns across web, social media, email, and mobile platforms
- Continuously optimize strategies based on performance data and industry trends
- Data Analysis and Reporting
- Analyze campaign performance using various analytics tools
- Generate insightful reports and recommendations for stakeholders
- Identify opportunities for improvement and growth in digital marketing efforts
- Market Research and Competitive Analysis
- Conduct thorough market research to identify trends and opportunities
- Monitor competitor activities and industry developments
- Provide strategic recommendations based on research findings
- Cross-functional Collaboration
- Work closely with the Digital Marketing Manager and Marketing Coordinators to ensure cohesive implementation of digital marketing strategies.
- Collaborate with design teams to align marketing strategies with brand standards
- Coordinate with external agencies and vendors when necessary
- Technology and Innovation
- Stay up-to-date with emerging digital marketing technologies and best practices
- Evaluate and recommend new tools and platforms to enhance marketing effectiveness
- Lead the implementation of new marketing technologies and processes
- Other duties as assigned
Education and Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field. A combination of education and extensive experience may be considered.
- 3 years of experience in digital marketing, with a focus on strategy development
- Casino/Resort or hospitality experience preferred.
- Proven success with managing a digital portfolio of website application properties, developing and implementing digital marketing strategies that drive measurable results, and leading digital marketing, web development, and marketing automation programs.
- Strong analytical skills and proficiency in data interpretation
- In-depth knowledge and skill of automated communication journeys leveraging email, landing pages, SMS, retargeting, push notifications, and more within a marketing automation tool and web content management system.
- Advanced understanding and experience using marketing analytics tools (Google Analytics, social media insights, etc.)
- Proven ability to analyze data, identify trends, and present key findings (quantitative and analytic skills) and then apply them to future programs.
- Excellent written and verbal communication skills, read, write, and speak English fluently
- Outstanding interpersonal skills, including a proven ability to work across different audiences, personalities, and experience levels.
- Creative, responsible, high-energy, and eager to work with other departments to support their marketing needs.
- Apply common-sense understanding to carry out instructions furnished in written, verbal, or graphic form.
- Work periodically under conditions of extreme urgency (creating higher levels of job stress).
- Willing and available to work nights, weekends, and holidays, as business demands.
- Excellent organization and project management skills.
- Creative problem-solving abilities and attention to detail
- Proven ability to work independently and collaboratively in a fast-paced environment
- Exposure to secondhand smoke in designated casino areas.
- Moderate to loud noise levels and flashing lights, consistent with a gaming environment.
- Continuous operation in high-surveillance areas monitored by video for compliance and security.
- Fast-paced work with frequent interruptions, high guest interaction, and shifting operational priorities.
- Shift work, holidays, weekends, or nights may be assigned.
ActivityFrequencyDescriptionStanding / WalkingConstant / FrequentlyManeuver in all areas of the casino; constant standing and walking; may require 8 hours on feet or sitting.Stair NavigationOccasionallyAscent/descent of stairs throughout the property as required for job duties.Bending / Stooping / Kneeling / CrouchingOccasionallyRequired for accessing materials, equipment, or performing tasks in low or tight areas.ReachingRegularlyReach with hands and arms to access supplies, operate equipment, or handle materials.Lifting / Carrying / Pushing / PullingFrequently / OccasionallyLift, move, push, or pull up to 50 lbs, with or without assistance; regularly lift/move boxes or items necessary to job functions.Hand DexterityFrequentlyUse hands to grasp, manipulate, and operate tools, controls, documents, or office/gaming equipment; maintain finger dexterity for detailed tasks.Vision RequirementsRegularlyClose, distance, color, peripheral vision, and depth perception; visual acuity to discern text, graphics, colors, and fine detail accurately.Hearing & SpeechRegularlyHear and comprehend spoken information; communicate clearly to exchange information and respond to guests or team members.Concentration & FocusFrequentlyMaintain prolonged periods of attention and focus; perform tasks without distraction and under critical deadlines.Cognitive SkillsFrequentlyApply logic, reasoning, and critical thinking; analyze and process alphanumeric and visual data; complete tasks and documentation accurately.Environmental ExposureOccasionallyWork in extreme hot or cold temperatures; proximity to equipment or substances; may be required to work in tight, high, or confined spaces.Mobility / MovementFrequentlyMove efficiently throughout the casino floor and back-of-house areas; navigate varied surfaces and congested workspaces.
REGULATORY AND COMPLIANCE RESPONSIBILITIES In addition to the other duties described herein, every team member has the following responsibilities related to compliance with laws and regulations
- Employment is contingent on receiving and maintaining adequate licensing, including any required gaming license.
- Attend required training sessions offered by the Spokane Tribe Resort & Casino.
- Perform the duties described in compliance with applicable regulations and laws.
- Have knowledge of the ordinances, regulations, laws, policies, and procedures relating to the Casino.
- Take the necessary steps to ensure minors are not encouraged or permitted to gamble or loiter in gambling areas, drink alcoholic beverages, or purchase tobacco products.
- Refer to the Internal Control System and Policy Manuals for guidance.
- Take the appropriate steps to report exceptions, fraud, acts of wrongdoing, and potential violations of regulations or internal controls to the appropriate levels of management.
- Uphold high standards of ethical behavior, demonstrate an understanding of the impacts of problem gambling, and have knowledge of the Casino’s programs to address problem gambling.
- Establish rules for promotions and events that conform to Casino policies and regulatory requirements.