Digital Marketing & Content Manager

Responsible for leading Spokane Tribe Resort & Casino’s in-house digital content production and distribution strategy. This role is both creative and data-driven—serving as the property's chief content producer and digital voice—across social media, email, web, digital signage, and online advertising platforms. The position owns all short-form video production, campaign calendars, performance reporting, and influencer engagement, working cross-functionally with Promotions, Digital Strategy, Creative Services, and operational departments to enhance online presence and drive revenue.

This is a high-output position that requires proactive planning, on-the-ground execution, creative storytelling, and constant analysis. The Manager will be expected to demonstrate measurable results in brand engagement, follower growth, campaign performance, and influencer ROI.

• Portfolio Requirement
  
  
  

Candidates must bring a portfolio to the interview that includes

• 3-5 examples of short-form video and social media content (Reels, Stories, TikToks, etc.)
• Caption or post copywriting samples
• Analytics screenshots or metrics demonstrating reach, engagement, or growth
• Practices, supports, and maintains the Mission, Vision and Values of Casino.
  
  
  

Content Creation & Production

• Develop and produce high-performing short-form videos and static posts that align with STRC’s brand identity and voice.
• Capture live content at promotions, events, and key operational moments to reflect the guest experience in real time.
• Write compelling post copy, captions, hashtags, and CTAs that drive engagement and reinforce STRC brand tone.
  
  
  

Strategy & Execution

• Own the property’s social media and digital content calendar, aligning all creative and messaging with promotions, events, and marketing goals.
• Develop and implement an integrated content strategy across Facebook, Instagram, TikTok, YouTube, Threads, Google Business, email, website, digital signage, and paid channels.
• Collaborate with the Digital Marketing Strategist to ensure SEO/SEM integration, targeted media spend, and campaign performance optimization.
• Coordinate with Creative Services and Promotions teams to ensure cohesive visual branding and campaign integration.
  
  
  

COMMUNITY ENGAGEMENT & REPUTATION MANAGEMENT

• Monitor all social media and review platforms daily (e.g., Facebook, Instagram, TikTok, Threads, TripAdvisor, Yelp, Google).
• Respond to guest comments, messages, and reviews in a timely, brand-appropriate manner, escalating concerns as needed.
• Cultivate and manage influencer partnerships, including outreach, scheduling, content review, and deliverables tracking.
  
  
  

PERFORMANCE REPORTING & ANALYTICS

• Track KPIs including engagement rate, follower growth, click-through rate, video views, conversions, and ROI.
• Prepare and present monthly performance dashboards and insights to the Director of Marketing.
• Recommend data-informed content shifts and engagement strategies based on platform trends and analytics.
  
  
  

LEADERSHIP & COLLABORATION

• Lead on-site content activations and real-time coverage at events, concerts, and promotions.
• Train, coach, and provide creative direction to content team members, freelancers, or interns as assigned.
• Partner with Food & Beverage, Hotel, Casino Ops, Entertainment to spotlight offerings and guest experiences.
  
  
  

Other

• Research and implement new tools, technologies, and trends to keep STRC content fresh and competitive.
• Assist with content needs for property-wide initiatives, including recruitment, community engagement, and player development.
• Ensure consistent brand messaging, visual identity, and tone across all digital touchpoints.
• Provide support and oversight for special event coverage and on-site content capture.
• Perform other tasks assigned
• Bachelor's Degree in Marketing, Digital Media, Communications, or related field.
• Minimum of four (4) years in a senior-level digital marketing/content leadership role with direct accountability for strategy, creation, and measurable performance of multi-platform campaigns (social media, web, email, paid digital) for a mid-to-large scale hospitality, entertainment, or high-volume consumer brand, demonstrating a history of driving engagement, follower growth, and revenue impact. Demonstrated expertise in content planning, short-form video production, and post-campaign analysis.
• Strong proficiency in Canva, Adobe Creative Suite, CapCut, InShot, Meta Business Suite, and Google tools.
• Proven success using Facebook, Instagram, TikTok, Threads, YouTube, and emerging platforms to drive engagement.
• Solid understanding of email marketing platforms, Meta Ads Manager, SEO/SEM concepts, and analytics dashboards.
• Exceptional writing skills with sharp attention to tone, grammar, and storytelling.
• Ability to multitask in a fast-paced environment with changing priorities and deadlines.
• Willingness to work flexible hours, including weekends, evenings, and holidays, as required by property events and activations.
• Must maintain a consistent on-property presence to capture content and respond to real-time needs.
• Able to Multitask in a fast-paced environment
• Must be able to tolerate areas containing varying noise, smoke, and temperature levels
  
  
  

Gaming License Required? Ability to secure and maintain STATE OR TRIBAL Gaming License.