Digital Marketing Specialist

Splash Omnimedia - Function Summary

*Please note this is an in-office position in Lexington, SC

Job Type: Full-time

The Digital Marketing Specialist plays a crucial role in the Complete Marketing Team (CMT),

contributing a wide range of digital marketing skills to enhance client success. This role

involves managing and optimizing digital marketing campaigns across various platforms,

supporting the CMT Squad Leader in client account management, and ensuring effective

local SEO and directory management. The Digital Marketing Specialist is expected to stay

updated on the latest trends and technologies in digital marketing, ensuring that all

strategies are cutting-edge and data-driven.

Key Roles

● Leadership, Management, and Accountability (LMA): Lead and mentor the support

team assigned to you within the CMT squad. Manage tasks and projects related to

digital marketing, ensuring that all campaigns are executed effectively and meet

client expectations.

● Assistant Account Management: Support the CMT Squad Leader in managing client

accounts by providing insights, preparing reports, and assisting in strategic planning.

● Digital Marketing Specialist: Develop, manage, and optimize digital marketing

campaigns across multiple platforms, including Google Ads, GA4, Facebook Ads,

LinkedIn Ads, and other emerging platforms.

● Local SEO and Directory Management: Implement and manage local SEO strategies,

ensuring accurate business listings across Google Maps and directories.

● Cross-Functional Collaborator: Work closely with Content Specialists, Graphic

Designers, SEO Specialists, and the CMT Squad Leader to deliver integrated marketing

solutions that meet client goals.

● Continuous Learner and Innovator: Stay updated on digital marketing trends,

technologies, and best practices, ensuring that all strategies remain competitive and

effective.

Responsibilities

● Client Relationship Management: Build and maintain strong client relationships

through excellent communication and regular updates. Engage directly with clients

to ensure their needs are met and to provide them with insights on campaign

performance and strategic recommendations.

● Campaign Management: Oversee the execution and optimization of paid search

campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and TikTok.

Manage social media advertising strategies to ensure alignment with overall

marketing objectives and client goals.

● Email Marketing: Create and manage targeted email marketing campaigns, ensuring

they are strategically aligned with the customer journey and designed to drive

engagement and conversions. Analyze email campaign performance and make

data-driven adjustments to improve effectiveness.

● Content Integration and Development: Collaborate with Content Specialists to

produce high-quality content that aligns with broader marketing campaigns. Ensure

that all content is optimized for search engines and integrated effectively across

digital platforms.

● Data Analysis and Reporting: Monitor and analyze the effectiveness of marketing

campaigns, using tools like GA4 to extract actionable insights. Regularly report on key

performance indicators (KPIs), providing recommendations for improvement based

on data analysis.

● Customer Journey Optimization: Analyze and optimize the customer journey,

ensuring that all touchpoints are aligned with the client’s overall marketing strategy

and contribute to improved customer engagement and conversion rates. Work with

the CMT Squad Leader to implement strategies that enhance the customer

experience across digital platforms.

● Project Management: Manage multiple digital marketing projects simultaneously,

ensuring all are completed on time, within budget, and to the highest quality

standards. Prioritize tasks effectively, especially under tight deadlines, to meet client

and team objectives.

● Advanced Analytics and Emerging Platforms: Utilize advanced analytics tools to

monitor and report on campaign performance, providing detailed insights that drive

strategic decisions. Stay informed about emerging digital marketing platforms and

trends, assessing their potential value for clients, and experimenting with new

advertising channels.

● Continuous Improvement: Identify opportunities to improve marketing strategies

and team performance, ensuring that all tactics are up-to-date with industry trends

and best practices. Pursue ongoing professional development, including maintaining

relevant certifications and expanding knowledge of new marketing tools and

technologies.

Essential Qualifications

Experience

● A minimum of 1-3 years of experience in digital marketing, with a strong focus on

managing campaigns across multiple platforms such as Google Ads, Facebook Ads,

LinkedIn Ads, and TikTok.

● Proven experience in local SEO and directory management, including optimizing

Google Maps listings and maintaining NAP (Name, Address, Phone number)

consistency across directories.

● Demonstrated ability to lead and mentor a team, manage multiple projects, and

ensure accountability in achieving client objectives.

Skills

● Strong analytical skills with the ability to monitor, analyze, and report on the

effectiveness of marketing campaigns using tools like GA4 and other analytics

platforms.

● Excellent communication skills, both written and verbal, with the ability to build and

maintain strong client relationships and effectively collaborate with cross-functional

teams.

● Proficiency in email marketing, including the creation and management of targeted

campaigns and the use of marketing automation tools.

● High level of organization and project management skills, with the ability to prioritize

tasks effectively and manage multiple projects simultaneously.

Education Preferences

● Bachelor’s in Marketing, Business, Communications or related field.

Benefits:

● Flexible schedule

● Health insurance

● Paid time of