What are the responsibilities and job description for the Marketing & Digital Experience Manager position at Splan?
About Splan
Splan is a fast-growing leader in Physical Identity & Access Management (PIAM), helping enterprises unify physical and digital identity, streamline access governance, and enhance security operations. With strong traction, global customers, and expanding partnerships across the Identity ecosystem, Splan is redefining security through AI-driven innovation.
Role Overview
Splan is looking for a Marketing & Digital Experience Manager to lead digital marketing, brand experience, and demand generation initiatives. This role will own Splan’s end-to-end digital presence—from website and campaigns to content, SEO, tradeshows/events, and conversion optimization.
You will play a key role in building a modern, high-impact digital experience that drives awareness, engagement, and pipeline growth across enterprise buyers and partners.
Key Responsibilities
Digital Experience & Web Strategy
- Own and continuously optimize Splan’s website for user experience, storytelling, and conversion
- Manage site architecture, landing pages, and campaign microsites
- Drive SEO/SEM strategy to improve organic visibility and inbound traffic
Demand Generation & Campaigns
- Plan and execute multi-channel marketing campaigns (digital, ABM, email, paid media, social)
- Partner with sales to drive pipeline generation and account-based marketing (ABM)
- Optimize lead funnel performance (MQL → SQL → pipeline)
Content & Brand
- Develop compelling content including thought leadership, blogs, case studies, and product messaging
- Elevate Splan’s brand positioning in PIAM, Agentic AI Physical Security, Mobile Credentials and security convergence
- Ensure consistent messaging across all digital touchpoints
Partner & Ecosystem Marketing
- Collaborate with industry leading partners in Identity and Access Management, Physical Access Control Systems and channel partners on joint GTM campaigns
- Support co-marketing initiatives with GSIs like Accenture, Deloitte, PWC, Convergint, Sage, Securitas etc
- Drive partner-led awareness and co-branded digital programs
Analytics & Optimization
- Track, analyze, and report on campaign performance, website metrics, and ROI
- Use data-driven insights to continuously optimize campaigns and user journeys
- Manage marketing automation and CRM integrations
Events & Digital Engagement
- Support major industry events (e.g., ISC West) with digital campaigns and follow-ups
- Drive webinars, podcasts, virtual events, and online engagement programs
Qualifications
Experience
- 5–10 years in B2B marketing, digital marketing, or growth marketing in SaaS, cybersecurity, or enterprise tech
- Proven track record of driving digital demand generation and pipeline growth
- Experience managing websites, SEO/SEM, and marketing automation platforms
Skills
- Strong understanding of digital marketing channels and buyer journeys
- Experience with tools like HubSpot, Marketo, Salesforce, Google Analytics, etc.
- Ability to blend creative storytelling with data-driven execution
- Strong project management and cross-functional collaboration skills
Preferred
- Experience in IAM, IGA, cybersecurity, physical security and AI
- Familiarity with partner marketing and alliance ecosystems
- Exposure to AI-driven marketing tools and personalization strategies
Success Metrics
- Website traffic growth and conversion rates
- Marketing-sourced and influenced pipeline
- Campaign ROI and cost per lead (CPL)
- SEO rankings and inbound lead growth
- Engagement metrics across digital channels
Why Join Splan?
- Be part of a high-growth company shaping the future of AI-driven security and identity
- Opportunity to build and scale a world-class digital marketing engine
- High visibility role with direct impact on revenue growth
- Collaborative, fast-paced, innovation-driven culture
Interested candidates can contact careers@splan.com or visit www.splan.com.