Head of Ecommerce

About Spirit Celeste

Spirit Celeste is a new ecommerce women’s premium luxury basic knit apparel line focused on USA-made production. We specialize in elevated essential tees and lounge wear: timeless, high-quality basics designed for comfort, longevity, and everyday luxury.

We’re looking for a Head of Ecommerce to own the day-to-day management and growth of the business online.

This role is perfect for someone who is both strategic and hands-on, manage site performance, plan drops, and drive revenue growth through smart merchandising and marketing execution.

Responsibilities

Ecommerce Shopify Management

· Manage the Shopify storefront day-to-day (homepage updates, product launches, collections, navigation)

· Optimize product pages for conversion (PDP layout, copy, imagery, bundles, upsells)

· Monitor site performance and customer experience (speed, checkout flow, app performance)

Merchandising Drop Planning

· Build and manage the drop calendar and launch timelines

· Coordinate product setup, pricing, and merchandising strategy

· Ensure each launch is executed smoothly across site marketing channels

Marketing Execution Growth

· Own the marketing calendar across email, SMS, promotions, and drops

· Coordinate with paid media partners or freelancers to drive acquisition

· Support influencer/affiliate efforts and campaign execution

· Track key metrics and continuously optimize performance

Reporting Performance

· Monitor weekly performance: conversion rate, AOV, ROAS, CAC, LTV

· Report insights and recommendations for growth

· Forecast product needs and align with inventory/production timelines

Requirements

· 3 years experience in ecommerce (Shopify required)

· Strong understanding of merchandising, product launches, and apparel ecommerce

· Comfortable working cross-functionally with creative, production, and fulfillment teams

· Data-driven mindset with strong reporting and decision-making ability

· Highly organized and able to manage multiple deadlines at once

· Hands-on executional attitude — you’re not afraid to log into Shopify and build

Bonus If You Have

· Experience with Klaviyo (email SMS)

· Experience managing paid media partners (Meta/Google/TikTok)

· Apparel / drop-based brand experience

· CRO / A/B testing experience

· Familiarity with Shopify apps (reviews, bundles, upsells, subscriptions)

Your Team

You’ll collaborate with our existing team across:

· Graphic Design Creative

· Production Inventory

· Warehouse Pick & Pack / Fulfillment

· Marketing

Why Join Us

This is an opportunity to step into a key leadership role at a growing brand and directly impact revenue, product launches, and long-term growth. You’ll have real ownership and the ability to build systems that scale.

To Apply

Please send:

· Resume

· Brief note on why you’re a fit

· Links to Shopify stores you’ve managed (if available)

Email: soosie@expcolors.com

Subject line: Head of Ecommerce Application