What are the responsibilities and job description for the Director of Commercial Strategy position at Spindrift Beverage Co, Inc.?
About Spindrift Ventures
Spindrift Ventures is the innovation engine within Spindrift, focused on identifying, developing, and piloting bold new initiatives that drive long-term growth. Our mission is to explore emerging trends, untapped markets, and transformative product concepts through rapid experimentation and data-driven decisions. We operate like an agile internal startup—lean, creative, and future-focused.
About The Role
We're seeking an entrepreneurial, resourceful Director of Commercial Strategy to lead the go-to-market strategy for new products and initiatives. Working at the intersection of corporate strategy, sales and marketing, this role is an opportunity to think differently, move quickly, and help shape the future of a brand consumers already love. If you're energized by building something new—and figuring out where and how to sell it—this is your job.
You will be responsible for determining where, how, and with whom we launch early-stage products. You'll explore unconventional sales channels and/or test in emerging markets, while collaborating closely with the Ventures team (Product Development, Marketing, and Operations) to define success metrics, measure performance, and help decide whether to scale, refine, or sunset initiatives.
Key Responsibilities
In addition to the salary range for this position ($140,000 - $175,000), Spindrift offers the following compensation and benefits:
Spindrift Ventures is the innovation engine within Spindrift, focused on identifying, developing, and piloting bold new initiatives that drive long-term growth. Our mission is to explore emerging trends, untapped markets, and transformative product concepts through rapid experimentation and data-driven decisions. We operate like an agile internal startup—lean, creative, and future-focused.
About The Role
We're seeking an entrepreneurial, resourceful Director of Commercial Strategy to lead the go-to-market strategy for new products and initiatives. Working at the intersection of corporate strategy, sales and marketing, this role is an opportunity to think differently, move quickly, and help shape the future of a brand consumers already love. If you're energized by building something new—and figuring out where and how to sell it—this is your job.
You will be responsible for determining where, how, and with whom we launch early-stage products. You'll explore unconventional sales channels and/or test in emerging markets, while collaborating closely with the Ventures team (Product Development, Marketing, and Operations) to define success metrics, measure performance, and help decide whether to scale, refine, or sunset initiatives.
Key Responsibilities
- Design and lead go-to-market strategies for new product concepts
- Identify and establish new sales channels—including those outside Spindrift's current footprint
- Work across departments to shape launch plans, timing, and KPIs
- Test and learn: independently run small-scale tests in novel or underexplored markets
- Provide real-world sales feedback to inform product iteration and positioning
- Build relationships with external retail, distribution, and marketplace partners
- Stay ahead of industry trends and shifting consumer behavior to inform sales strategy
- Act as a commercial thought partner to the Ventures team, advocating for scalable, smart growth
- A track record of tested, data-informed, go-to-market approaches for multiple Ventures initiatives
- Breakthroughs in sales channels, formats, or markets that expand Spindrift's commercial reach
- Strong cross-functional collaboration across Ventures with a playbook for successful tests that can be handed off to core business partners
- Clear frameworks for testing and evaluating commercial viability of new ideas
- Willing and able to work from our Newton, MA office 4 days a week
- Potential travel, up to 15%-25%
- 7 years of sales and commercial experience in food, beverage, or CPG categories
- Proven ability to launch and test new products in-market
- Deep understanding of different retail, DTC, and alternative sales channels
- Experience in a startup, innovation, or test-and-learn environment is highly valued
- Creative problem-solver with an experimental mindset
- Excellent communicator who thrives in cross-functional teams
- Comfortable navigating ambiguity and working autonomously
- International sales or market launch experience is a strong plus
In addition to the salary range for this position ($140,000 - $175,000), Spindrift offers the following compensation and benefits:
- Short-term incentive programs specific to level and department
- Medical, dental and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
- Company-paid life insurance and a 401k employer contribution
- Monthly cell phone allowance
- Annual allowances for personal use of Spindrift product, health and wellness, professional development and social justice education
- Voluntary life, short-term disability and long-term disability insurance
- In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time
Salary : $140,000 - $175,000
