What are the responsibilities and job description for the Digital Marketing Manager position at Sphere?
We are looking for a hands-on, data-driven Senior Marketing Manager with proven B2B experience (4–5 years) to own and execute our end-to-end marketing engine. This role will lead all aspects of content marketing, website optimization (WordPress), demand generation, and campaign management, with a strong focus on pipeline impact and lead quality.
As the key marketer in a lean team, you’ll collaborate cross-functionally with sales, product, and external partners — and be comfortable switching between strategy and execution daily.
Location: Albania, Bosnia and Herzegovina, Estonia, Hungary, Latvia, Serbia, Lithuania, Romania, Brazil, Argentina, Colombia, Chile
Key Responsibilities
Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts.
Coordinate messaging, content, and distribution across the funnel.
Own and improve the company website (built on WordPress) – including CRO testing, SEO basics, and new page creation.
Ensure consistent brand voice and message across channels.
Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence).
Partner with Sales to align lead scoring, handover, and follow-up processes.
Analyze campaign performance and use insights to improve future tactics.
Own and optimize the marketing tech stack (CRM, automation tools, analytics platforms).
Requirements
As the key marketer in a lean team, you’ll collaborate cross-functionally with sales, product, and external partners — and be comfortable switching between strategy and execution daily.
Location: Albania, Bosnia and Herzegovina, Estonia, Hungary, Latvia, Serbia, Lithuania, Romania, Brazil, Argentina, Colombia, Chile
Key Responsibilities
- Campaign Strategy & Execution
Run Account-Based Marketing (ABM) programs to target strategic enterprise accounts.
Coordinate messaging, content, and distribution across the funnel.
- Content & Website Ownership
Own and improve the company website (built on WordPress) – including CRO testing, SEO basics, and new page creation.
Ensure consistent brand voice and message across channels.
- Lead Generation & Funnel Optimization
Continuously optimize campaigns based on performance data (CPL, MQL-to-SQL conversion, pipeline influence).
Partner with Sales to align lead scoring, handover, and follow-up processes.
- Performance & Analytics
Analyze campaign performance and use insights to improve future tactics.
Own and optimize the marketing tech stack (CRM, automation tools, analytics platforms).
Requirements
- 4–5 years B2B marketing experience, ideally in SaaS, logistics, or tech sectors.
- Strong background in content marketing and website management (WordPress a must).
- Proven ability to plan and run marketing campaigns from strategy through execution and measurement.
- Hands-on experience with ABM, CRM systems (e.g. HubSpot or Salesforce), and performance tools (Google Analytics, LinkedIn Campaign Manager, etc.).
- Strong project management skills — able to juggle multiple priorities and move fast.
- Excellent written and verbal communication in English.
- Comfortable working in a lean team environment with an ownership mindset.
- Experience in IT consulting or tech industry
- Design / visual content skills (e.g. Canva, Figma)
- Familiarity with SEO tools (e.g. Ahrefs, SEMrush)
- Webinar/event experience