VP, MARTECH TRANSFORMATION

JOB SUMMARY

The VP of Marketing Process and Transformation will advocate for key transformations to grow engagement, calls, and sales while bringing efficiency to our operations. This individual analyzes and measures the effectiveness of existing marketing processes and develops sustainable, repeatable and quantifiable improvements. This individual engages with key stakeholders to lead and deliver on initiatives that improve processes and enhance experiences for the customer and the marketing teams. This person will manage a team and set expectations to the executive leadership on realistic outcomes and achievable goals.

MAJOR DUTIES AND RESPONSIBILITIES

• Actively and consistently supports all efforts to simplify and enhance the customer experience.
• Proactively identify areas to increase marketing efficiency where technical gaps or manual process could be reasonably automated or redesigned through deployment of solutions / tools, and initiate the review of those areas with responsible stakeholders.
• Ensure marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick well informed decisions when using them.
• Coordinate with stakeholders to ensure that automation tools continue to support the needs of marketing teams; track marketing automation KPIs such as usage, throughput, automation fallout, etc.; communicate these KPIs to management with recommendations for optimization opportunities.
• Research best business practices within and outside the organization to establish benchmark data.
• Collect and analyze process data to initiate, develop and recommend business practices and procedures that focus on enhanced program quality, increased productivity and reduced cost.
• Lead efforts to design innovative and strategic business processes to create a sustainable competitive advantage and deliver process and administrative efficiencies.
• Utilize independent judgment on analysis of variable factors allowing for determination of a course of action.
• Determine how new information technologies can support re-engineering marketing processes.
• Utilize experience with benchmarking, business process analysis, re-engineering, change management and measurement to recommend and drive marketing process and systems changes and / or process-driven systems requirements.
• Advise leadership about developing functional strategies on matters of significance.
• Contribute to the identification of projects and business opportunities that foster innovation and meet strategic objectives through proactive process review and researching industry / competitive trends.
• Lead the design of innovative business processes and approaches, creating sustainable competitive advantage and administrative efficiencies.
• Interface with all areas and levels of leadership within the organization teams to advise and provide oversight of projects, key insights, and ensure project milestones and deliverables are implemented in a timely manner.
• Develop and manage detailed project documentation for care management projects of various scopes and scales.
• Establish and review program pipeline, progress, and ensures projects are delivering the desired business outcomes.
• Provide project and program coordination to guide the implementation of new processes and process modifications.
• Utilize the solutions and tools built to provide results to executive leadership.
• Additional projects as requested or required.

REQUIRED QUALIFICATIONS

Required Skills / Abilities and Knowledge

Required Education

Bachelor's degree

Required Related Work Experience and Number of Years

General management experience - 10

Consulting and / or process improvement - 10

Work within a Marketing agency or organization - 10

Program / project management experience - 10

Leading and implementing pre- and post-deployment assessment and analysis - 10

Analytics and data management - 5

PREFERRED QUALIFICATIONS

Preferred Skills / Abilities and Knowledge

Preferred Education

Master's degree

PMP certification and / or Lean / Six Sigma Certification

Preferred Related Work Experience and Number of Years

Cable industry leadership experience

WORKING CONDITIONS

Office environment

Some Travel required

PHYSICAL AND MENTAL REQUIREMENTS

Physical Requirements

Mental Requirements

XMK019 2024-38466 2024

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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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