What are the responsibilities and job description for the Digital Services & Marketing Implementation Specialist position at Spectrum Marketing Companies?
We seek a talented individual to join our marketing & digital services department.
The primary job function will be to set up integrated direct to digital marketing campaigns for clients from within our internal client-side marketing platform. This includes setting up and managing client campaigns, designing web banner ads and social media ads, setting up call and QR code tracking, helping to implement campaign tracking codes and more. You will not be required to manage ad campaign delivery strategy.
In addition, the candidate will at times work on general marketing department functions including webpage updates, web banner ad design, landing pages, web-to-print portal administration, internal marketing collateral, email marketing, social media, website blogs, and general marketing department tasks.
Preferred candidates will have a mix of marketing experience, graphic design, and some web design. Working knowledge of modern responsive front-end web design with coding skills using HTML5, CSS3, and WordPress will be extremely helpful. Must work well individually as well as within a creative team in a fast-paced environment, have a positive attitude, takes pride in their work, be quality-driven and pay close attention to detail and deadlines.
Critical Skills:
• The ability to manage multiple marketing projects in various stages of development and ensure critical campaign deadlines are achieved.
• Ability to work well with others in a fast-paced environment.
• Graphic and web design skills including a general knowledge of Creative Cloud applications such as Photoshop, Illustrator, and InDesign is helpful.
• Basic knowledge of HTML, CSS and web design principles is helpful.
• Ability to edit WordPress sites helpful.
Reporting:
This position will report directly to the Marketing and Digital Services Manager.
General Requirements:
• Please submit a resume and cover letter.
• Please include a link to online graphic design portfolio with general web & print graphic design work.
• Please include a link to online web portfolio or links to sites you worked on or designed.
• At least 2 years of experience working in marketing/web/graphic design
• Associates or Bachelor Degree in applicable areas helpful but not required
• Extremely detail oriented, ability to meet critical deadlines, and takes pride in quality of work
Physical Requirements:
• Significant periods of sitting at a desk;
• Occasional walking up and down stairs to visit key departments for coordination;
• Significant periods of screen time;
• Fine motor skills sufficient for keyboarding and manipulation artwork and documentation;
• Ability to distinguish colors and shades
• Ability to occasionally lift up to 15 pounds (marketing materials, collateral)