Digital E-Commerce Manager

Position Overview

The Digital E-Commerce Manager will be responsible for driving the day-to-day operations of Spectrum Labs’ direct-to-consumer (DTC) website, ensuring a seamless and optimized customer experience. This role plays a critical part in the company’s growth strategy by maximizing conversion, optimizing site performance, and aligning product presentation with marketing campaigns.

Key Responsibilities

• Oversee conversion rate optimization (CRO), user experience (UX), site merchandising, and funnel performance.
• Manage product listings, pricing, promotions, and content across the e-commerce platform.
• Lead A/B testing, checkout optimizations, and site improvement initiatives to enhance customer experience and maximize revenue.
• Collaborate closely with Customer Service to resolve consumer pain points and enhance satisfaction.
• Coordinate with marketing and operations teams to ensure inventory availability and promotional campaigns are accurately represented online.
• Track, analyze, and report on key site metrics, identifying opportunities for growth and improvement.
• Stay current with e-commerce best practices and emerging technologies, applying them to site enhancements.

Qualifications

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
• 5 years of experience managing an e-commerce platform (Shopify, Magento, WooCommerce, or equivalent).
• Strong understanding of UX/UI principles, CRO strategies, and digital merchandising.
• Experience with web analytics tools (Google Analytics, Hotjar, etc.).
• Proficiency in A/B testing tools and site optimization practices.
• Excellent project management and cross-functional collaboration skills.
• Detail-oriented, data-driven, and customer-focused mindset.

Preferred Skills

• Experience in consumer goods or regulated industries.
• Expert knowledge with SEO best practices and digital marketing fundamentals.
• Strong communication skills with the ability to translate technical insights into business outcomes.

Wages are negotiable within the competitive salary range set by The Reading Group. The ranges have been established based on organization, industry, and national standards. Desired salary expectations will be discussed during the interview process. 

This position summary is not to be considered an exhaustive description of the responsibilities which may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform key responsibilities. Please note that duties and qualification of this and all jobs will change as we evolve our organization. 

The Reading Group (TRG) recruits, employs, trains, compensates, promotes, and celebrates employees of all races, religions, colors, national origins, sexes, sexual orientations, disabilities, ages, veteran status and all the other characteristics that make individuals unique and extraordinary. At TRG, we have a clear vision: to be an employer of choice where a diverse mix of talented peopled want to be and can do their best work.