B2B Marketing Events Manager

Description

Spectra Logic is a leader in data management and data storage solutions, providing innovative products that help businesses manage, preserve, protect, and defend their data. Our offerings include tape storage, file and object storage, and comprehensive data management software. We are committed to delivering high-quality, reliable, and scalable solutions that help organizations efficiently manage, migrate, and store long-term data — with features that make it ransomware resilient.

Spectra Logic is seeking a strategic and detail-oriented Events Manager to lead the planning and execution of our global event strategy. This role oversees industry trade shows, partner and customer events, and internal corporate gatherings to drive brand awareness, customer engagement, and lead generation. The ideal candidate combines exceptional organizational skills with creative problem-solving, data-driven decision-making, and the ability to collaborate cross-functionally across marketing, sales, and product teams.

What You’ll Be Doing

• Plan, manage, and execute Spectra Logic’s presence at national and global trade shows, conferences, and partner events.
• Develop and deliver event strategies that align with marketing and sales objectives for pipeline growth, brand visibility, and customer engagement.
• Coordinate Spectra’s annual Sales Kickoff Meeting and internal company events.
• Manage channel and partner events in EMEA and other global regions.
• Collaborate with marketing, product, and sales teams to create compelling booth messaging, graphics, and pre/post-event campaigns.
• Oversee the Trade Show and Events budget, including forecasting, vendor management, and cost control.
• Lead vendor relationships — including agencies, booth builders, logistics, and promotional suppliers — ensuring timely and high-quality execution.
• Partner with Marketing Operations and Sales to manage lead capture, upload, and follow-up processes.
• Track and report on event performance metrics, including ROI, lead quality, and pipeline influence, providing recommendations for improvement.
• Order and manage promotional items for events and sales initiatives.
• Conduct planning, pre-event, and post-event meetings to ensure continuous process improvement.
  
  
  

What You Need to Bring to the Table

• Bachelor’s degree or equivalent experience preferred.
• 4-6 years of experience in B2B event planning and management
• Experience in the B2B technology and storage industry a plus.
• Demonstrated ability to develop and execute event strategies that support business goals.
• Strong project management and multitasking skills, with attention to detail and deadlines.
• Experience managing budgets, vendors, and global logistics.
• Excellent written and verbal communication skills with a collaborative, professional demeanor.
• Evidence of a strong work ethic, the ability to work independently with minimal supervision, and thrive in a fast-paced environment.
• A team player who works effectively with executives, managers, and employees across departments.
  
  
  

COMPENSATION: Base salary range: $70-90K. While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on factors including the candidate’s knowledge, skills, experience, and location.

NOTE: Candidates must reside within commuting distance of our Boulder, CO office. Relocation assistance is not available. Only local candidates will be considered

Benefits:

Spectra provides a casual work environment and a compensation structure that rewards contribution and hard work. Our comprehensive benefits package includes:

• Medical, dental and vision insurance
• 401K with matching
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Short-term and long-term disability insurance
• Employee Assistance Program
• Paid vacation, holidays, and sick time
• Educational reimbursement
• Hybrid work options
  
  
  

WHY SPECTRA? Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting, and defending the world’s data. Spectra offers a challenging, flexible, and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. Work out on your own or with our trainer at one of the on-campus gyms; enjoy a people first work culture and grow in your career with peers second to none.

Applications will be accepted on an ongoing basis, until the role is filled.

Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.

• Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.