Marketing Analyst

The Marketing Analyst supports the implementation of the strategic and technical marketing plans for SCS through marketing communication activities.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

·         Plan, organize and execute SCS’ global trade shows and exhibitions with direction from the Marketing Communications Director and within the approved marketing budget; includes the coordination of details and plans with internal teams and external partners. Various activities include initiating pre-show meetings, placing show orders, coordinating shipping processes, communicating show information, composing/planning event e-invitations, show speaker opportunities, evaluating post show feedback, etc.

·         In coordination with the marketing communications team, develop and implement event booth/stand designs, including signage, structures and kiosks, marketing materials, samples, etc.

·         Responsible for inventorying, organizing and ordering (as needed) trade show supplies and samples as well as maintaining SCS Marketing collateral and exhibition details on the company intranet. 

·         Manages assigned SCS webinars, coordinating with respective companies and SCS staff from the initial kick-off through the presentation and follow-up stages.

·         Researches and monitors competitive activities and maintains the company’s Competitor Database, raising awareness to SCS management when issues arise.

·         As part of the Marketing Communications team, supports the writing and/or editing of the Global Coverage newsletter, company blogs, presentations, website content, media campaigns, etc.

·         Assists with the creation and production of SCS marketing mailings, brochures and other collateral as assigned.

·         Serves as a back-up for entering and distributing sales leads into the company’s CRM tool.

·         Prepares, as needed, monthly sales reports that are incorporated into higher-level marketing and sales reporting, including preparation of the yearly sales budget and re-forecasting files.

ADDITIONAL FUNCTIONS AND RESPONSIBILITIES:
·         May assist in other areas or perform other duties as required by fluctuating business needs.

·         Adheres to plant and corporate safety policies.

EDUCATION, CERTIFICATES, LICENSES, REGISTRATIONS AND/OR EXPERIENCE:

Bachelor's Degree in a business discipline (Marketing preferred).

1 years of marketing experience preferred.

BASIC SKILLS:

·         Must possess well-developed communication, organizational and interpersonal skills, including strong writing and editing skills.

·         Proficiency in Microsoft Excel®, Power Point® and Word® software.

·         Ability to interact closely with marketing and sales personnel to support customer focus and efficient operations.

·         Ability to manage multiple priorities.

·         Ability to give and follow verbal and written instructions.